Proven, effective Digital Marketing strategies drive your company’s sales to a new level.
Digital Marketing services are a profitable investment for your company in today’s digitally-driven marketing environment. As the majority of advertising dollars have shifted from traditional to digital media, your company’s success likely depends on building a digital presence.
With a digital marketing plan that puts your brand in front of your customers where they spend their time online, you can effectively increase your sales leads and get the most out of your marketing budget.
Some online advertising options can bring quick gains to your organization. Search advertising at Google promotes your business to consumers who are actively seeking services and products from your industry.
Although building a community of fans on social media channels can take some time, there are also options to reach targeted prospects quickly with Facebook and Instagram Ads and other social media promotions.
Over time as you build your presence through digital marketing, you can expect to see increased returns on your investment. As your brand becomes more visible and builds an online fanbase, it helps to fuel viral growth for your business.
Social Media Marketing
Improve your business’s online reputation with well-managed social media pages that act as a community for your fans. Social media marketing also allows you to engage directly with customers, an essential step in converting them from buyers to raving fans. You can respond to their reviews, speak with them directly through Messenger, and even “like” their comments and shares from your page!
Social Media Posting
Regular, managed social media posting gives you a chance to show off your products and services right on your customers’ feeds as they browse social media. Well-produced graphics and videos provide organic opportunities to remind customers of the value your business offers.
Website Visitor Retargeting
It takes a lot of effort to get a visitor to your website, and you have an excellent opportunity to keep your brand top-of-mind once they’ve visited. On Google’s search network, there’s an opportunity to display ads to these visitors not only on Google but on thousands of other websites. On Facebook, you can display ads to these visitors when they spend time using social media.
On Google, there are numerous opportunities for advertising at all points of the buyer’s journey. Remarketing will keep your brand top-of-mind as users continue to do their research for products and services, but search ads will put you at the top of Google search results when users have an intent to buy.
On Facebook, there are unique advertising opportunities. Because ads can be targeted to very specific demographics and interests, you can reach your ideal customer base. Retargeting on Facebook keeps your brand prominent where today’s internet users spend most of their time.
Other Social Media Advertising
Certain industries may benefit from advertising placements on websites like Linkedin, Instagram, TikTok, and YouTube. If you’re trying to reach C-level executives, Linkedin advertising is particularly strong for B2B organizations. Instagram and TikTok ads can be more effective in reaching younger audiences. YouTube’s video format and its position as the second largest search engine can provide unique opportunities for creative advertising.
Search Engine Optimization
Getting your website well-positioned in search engines can pay huge dividends for your business. Quality content for onsite optimization and strategic offsite promotion will improve rankings and help to highlight your website in your customers’ online searches.
In some cases, it might make sense to contract for advertising directly with online publishers outside of the search engine and social media networks. There are opportunities in certain industries to display banner ads or even send advertising directly to a publisher’s email subscribers.
With a solid blog posting strategy, what we see is that we’re able to develop highly performing pages that bring in hundreds or thousands of visitors each month. Visitors spend more time on blog pages and this combination of increased traffic and more time spent on your website are factors that will positively impact your Google search presence.
Your business needs its own individualized voice that customers can recognize and influences the perception of your brand. Copywriting is the core of every business because it is how you communicate with your customers. Strategic and research-based writing that is valuable and motivates a specific target audience to take a specific action, increases brand awareness, and converts leads into sales.