Advanté-BCS worked with us to expand our digital marketing to reach potential plaintiffs for select mass torts. Along the way, they also assisted with solutions for digital document signing that allowed us to streamline our client intake processes. Their team is quick to respond to support requests and act on new opportunities, and their efforts have helped us secure 3,000 new clients. They are a valuable part of our ability to secure clients. Emmet D. Alexander Founder | Alexander Law Group
Pest Control • Law Firms • Professional Associations • Commercial Real Estate • Healthcare • Consumer Home Services Universities • County/Local Government • Professional Services • News Publications
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Creative Support
The best part about working with the experts at Advanté-BCS is that everyone is creative – and experienced enough to use that ingenuity to boost sales. We also believe that most businesses have creative ideas of their own – which is why we collaborate in order to create the best possible customer experience. If you have an idea, let us know, and the creative team at Advanté-BCS will be happy to bring it to life.
We consult with clients before our work begins , and we love to hear new ideas! You know your company and clients best, and you know what works for them. We can implement your suggestions in a practical way that works with the latest technology and advertising rules.
Our team isn’t afraid to think outside of the box. We’re continually researching and looking at what the most popular websites have to offer so that we can adapt those features for our clients. From YouTube videos to specialized social media posts and an endless supply of blog ideas, Advanté-BCS can help your company branch out and make your site feel personable to your clients.
Copywriting
Is Your Marketing Copy Effective in Driving Sales?
Print or digital, we offer creative copywriting solutions from a group of writers, editors, and marketing experts who work with you to create custom and unique content that resonates with your audience and drives sales leads.
In the past, the masters of copywriting excelled in long-form content that filled pages to educate buyers. However, today’s consumers no longer desire flowery content that occupies their time. These days, copy needs to be short, attention-grabbing, and simple to make an impact. You need to attract and educate consumers quickly without boring them.
One of the most famous publicists, David Ogilvy, said: “if you want people to buy your product, you must explain it as briefly and simply as possible: what you sell, and how buying your product will improve their lives.”
One of our core services has historically been to improve the content on clients’ websites. This is valuable because your website serves as the hub for all of your Digital Marketing efforts. In addition, your ranking with search engines is primarily determined by user experience and the impact that well-written words have on your users.
From the foundation of a well-written website, we help clients build out meaningful digital content in the form of blog posts, newsletters, social media messaging, and other forms of online advertising and marketing.
One success that we’ve seen is creating blog posts for clients based on a clear marketing plan. Through this method, we’ve developed content that draws in hundreds or thousands of readers month after month.
In addition to outstanding copy for Digital Marketing, we also have extensive experience in copywriting for:
Print advertisements
Annual reports
Billboards
Video production scripts
Press releases
Speeches and live events
Radio advertisements
Product packaging
POS displays
Place creation and naming
Promotional offerings for economic development
Wayfinding signage
Phone and web apps
Marketing brochures
Commercial real estate listings
Our Strategy
Content Audit
We look at your existing copy and conduct an extensive audit to identify strengths and weaknesses. Our team determines the most effective keywords and topics that will drive sales for your brand through any advertising or marketing medium.
Research
Through extensive research on your industry and top competitors, we develop a content outline that cements your authority and bridges gaps that others may miss. Research also allows us to work with you to devise a long-term plan for updates to collateral and new content releases.
Sales-Focused Copywriting
Our expert team of copywriters get to work crafting content that is perfect for your brand. Whether you’d like to advise throughout the writing process, or sit back and allow us to take the reins, we’re ready to get started writing winning copy.
Comprehensive Copyediting
Before anything is taken live to the public, our in-house team does a comprehensive check for spelling, grammar and punctuation as well as ensuring that all content you release matches your brand’s style and voice.
Image Inclusion
Our graphic design team works hand-in-hand with our copywriting team to create visual messaging that complements your content.
If it’s time for your business to take copywriting off your team’s hands and place it with the professionals, we’d appreciate you reaching out to us. We’d love to talk with you and develop a winning content strategy for your brand.
Are You Ready To Connect With Customers On A Whole New Level?
Working together with companies is part of our core value system at Advanté-BCS. We don’t just apply standard marketing rules to everyone who contacts us. We take the time to get to know our clients, and their business’ goals and values. We believe that every establishment is different and therefore needs a personalized plan for exemplary results.
Before we implement anything, we do our research. In accordance with your goals and rules for your business, we begin to assemble a plan that plays to your strengths. We analyze your existing structures, customers, and campaigns. The experts at Advanté-BCS can help you monetize on what works, and get rid of what isn’t helping drive business. We don’t do anything without making a proper plan that fits your specific needs.
Branding
We help you build a brand that becomes instantly recognizable to your customers, driving your sales and keeping you top-of-mind with your target audience.
Graphic Design
Let the Advanté-BCS team take your website’s graphic design to a new level. It’s a basic pillar of doing business online: your visuals must be attractive and your layout must be organized, sleek, and modern. The images and layout chosen for your site will represent your entire brand.
It’s no secret that high-quality visuals boost interaction. A well-designed website will save you time and money because potential clients immediately write off a poorly-designed one. By optimizing your layout and designs to reflect your company’s mission, employees, and services, you can effectively communicate with your customers.
Online graphic design continues to improve and change, and effective designers know how to take advantage of the most modern technology out there – so that your company’s visuals can develop along with you. Good website designs can last and be successful for years on their own. However, updates are always a good way to boost sales and make yourself available to a new clientele.
Advanté-BCS works with your company to maintain your website’s design so that it accurately reflects your company’s mission and values.
