Strategic Copywriting to Drive Traffic and Convert Leads
Copywriting is one of the most powerful and oldest forms of marketing, dating back to as early as 3,000 BC, and it is the core of many businesses. Look around you, there is a copywriter behind every piece of marketing you see and engage with daily from the mail you receive to the ads you view on the web and local promotions for restaurants you pass in town.
Copywriting is used to motivate an individual or group to take a certain action, but it also allows us to provide your business with a perspective and build brand awareness across print and digital channels and gain an online presence.
We offer strategic, creative copywriting solutions that are unique to your brand and resonate with your audience to drive leads, increase sales, and generate brand awareness.
One of our core services has historically been to improve the content on clients’ websites. This is valuable because your website serves as the hub for all of your digital marketing efforts. In addition, your ranking with search engines is primarily determined by user experience and the impact that well-written words have on people visiting your website.
From the foundation of a well-written website, we help clients build meaningful digital content in the form of blog posts, landing pages, newsletters, social media messaging, and other forms of online advertising and marketing.
Types of Copywriting That We Offer
- Website copywriting
- Email copywriting
- Brand copywriting
- Product copywriting
- Social media copywriting
- Ad copywriting
- Direct response copywriting
- SEO copywriting
- B2B copywriting
- B2C copywriting
- Technical copywriting
- Public relations copywriting
In addition to outstanding copy for Digital Marketing, we also have extensive experience in copywriting for:
- Print advertisements
- Annual reports
- Billboards
- Video production scripts
- Press releases
- Speeches and live events
- Radio advertisements
- Product packaging
- POS displays
- Place creation and naming
- Promotional offerings for economic development
- Wayfinding signage
- Phone and web apps
- Marketing brochures
- Commercial real estate listings
Our Strategy
Content Audit
We look at your existing copy and conduct an extensive audit to identify strengths and weaknesses. Our team determines the most effective keywords and topics that will drive sales for your brand through any advertising or marketing medium.
Research
Through extensive research on your industry and top competitors, we develop a content outline that cements your authority and bridges gaps that others may miss. Research also allows us to work with you to devise a long-term plan for updates to collateral and new content releases.
Sales-Focused Copywriting
Our expert team of copywriters gets to work crafting content that is perfect for your brand. Whether you’d like to advise us throughout the writing process, or sit back and allow us to take the reins, we’re ready to get started writing winning copy.
Comprehensive Copyediting
Before anything is taken live to the public, our in-house team does a comprehensive check for spelling, grammar, and punctuation as well as ensures that all content you release matches your brand’s style and voice.
Image Inclusion
Our graphic design team works hand-in-hand with our copywriting team to create visual messaging that complements your content.
If it’s time for your business to take copywriting off your team’s hands and place it with the professionals, we’d appreciate you reaching out to us. We’d love to talk with you and develop a winning content strategy for your brand.
