Share Your Brand’s Story Where Your Customers Spend Their Time
Social media marketing presents a unique opportunity to connect with your customers where they spend much of their time online. Consumers in the United States spend an average of over two hours on social media each day, and these platforms are some of the most visited websites in the world.
Traditional advertising campaigns such as TV and radio ads have historically been used to target consumers where they spent their leisure time. These days, the same strategy can be applied to marketing on social media. With newsfeed ads and organic social posting strategies, you can educate, delight, and connect with your audience while they unwind and socialize.
How Do I Reach My Customers On Social Media?
The easiest way to reach your target audience on social media is simple – be social! Because your content will appear in the same feeds where your customers connect with others, learn, and seek entertainment, your social strategy should follow suit. Have conversations with users talking about your brand, share content that educates your audience on your industry (and why your services are a great fit), and delight them with entertaining graphics and videos.
With a social media marketing strategy that aims to connect with your audience naturally, you will form a real relationship with your customers that goes beyond simply selling your services. Social media presence allows you to become a friendly, humanized face and trusted resource.
How Do I Get Started?
Jumping into the world of social media marketing may seem like a daunting task for successful small business owners – you already have a lot on your plate, so let a team of Digital Marketing experts handle the social media marketing for you. The Advanté-BCS team works with you to develop a deep understanding of what’s most important to both you and your customers and showcases that with a unique social media strategy tailored to your business.
Where Will I Reach My Customers?
Our standard Social Media Marketing strategy establishes your brand on Facebook, Twitter, Instagram, and LinkedIn, depending on what’s most effective for targeting your audience. Though this is the standard, our team also searches for opportunities to market your brand on other popular platforms, including YouTube, Pinterest, TikTok, Snapchat, and more!
Our Social Media Marketing Strategy Includes:
- Setup and Optimization – Our team creates or claims social media pages on the most important platforms for your audience. Then, we ensure that your brand’s image shines with well-designed profile graphics and accurate, compelling information about your business. We keep your social media presence consistent with your formal brand standards, including website branding.
- Audience Targeting – Careful research of competitors and communication with you and your team allows us to develop a deep understanding of who your audience is and what they’ll want to see from you on social media. This understanding of your audience is then incorporated into every aspect of your social media presence.
- Managed Posting – Your dedicated social media team member posts 2-5 times per week, sharing articles, videos, and graphics that educate and entertain your audience while spreading awareness of what your brand has to offer.
- Outreach and Response – We keep track of the comments, shares, messages, and reviews that mention you on social and respond in a timely manner, so that customer support and sales opportunities are not missed. We also search for opportunities for you to reach out to and connect with other brands and organizations on social media – a great way to build your reputation in your industry.