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Team Advante's Marketing Blog

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Marketing team reviewing analytics data and performance charts during a strategy meeting

2 min read

What Is Inbound Marketing and Why Is It Important?

Think about the last time you searched online for a product or service. You trusted the company that provided clear, helpful information before making your decision. That’s the power of inbound marketing. It gives people a reason to choose your...

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Man using laptop with Google search and business ranking analytics on screen

3 min read

How Long Does It Take to Rank on Google? SEO vs PPC vs GBP

When businesses ask how long it takes to rank on Google, the truth is it depends. The timeline for being found online varies based on the approach...

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2 min read

How Facebook Ads Can Help Your Business

Facebook Ads are one of the most practical tools available for businesses. With over three billion active users, the platform offers substantial...

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3 min read

How to Build an Online Presence for Your Local Business

If your business isn’t easily found online, people may move on to one that is. Local visibility matters because many rely on search engines, maps,...

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2 min read

How to Find Your Target Audience

You need to be able to market your product to capture people’s attention and you can’t do that successfully without knowing who you’re marketing to....

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3 min read

How to Get More Email Sign-Ups Through Your Website

Email marketing remains one of the most effective tools for connecting with your audience. A well-maintained email list allows you to share updates,...

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3 min read

Why Your Website Needs a Refresh to Stay Competitive

Now that we’re in Q2, it’s a good time to review your marketing and website performance from the last quarter so adjustments can be made. Your...

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2 min read

How to Create Effective Social Media Posts

Social media has transformed how businesses connect with their audience. It’s no longer just about posting content—it’s about strategic engagement,...

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3 min read

5 Ways to Get Your Audience to Connect to Your Brand

These days, having a great product or service isn’t enough. People want to feel a connection to the brands they support. Whether through shared...

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2 min read

5 Strategies to Increase Your Social Media Conversions

Social media isn’t just about posting updates or staying active online—it’s about developing a strategy that delivers measurable business results and...

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3 min read

Mobile Website vs. App: Which is Best for Your Business?

The decision to invest in a mobile app while maintaining a mobile-optimized website remains a critical consideration for businesses looking to...

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2 min read

How to Drive More Traffic to Your Website’s Blog

Creating engaging content is only the first step in leveraging the full potential of your website’s blog. Well-crafted content should drive traffic...

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2 min read

What is Rebranding? 5 Reasons to Rebrand Your Business

Companies often find themselves at a point where reinvention is necessary for growth and continued relevance. This process, known as rebranding, goes...

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3 min read

Effective Strategies to Protect Your Brand's Online Reputation

Since most businesses have an online presence, brands must maintain their reputation on social media. A solid online presence attracts new leads,...

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2 min read

What is Retargeting and How Does it Work?

Advertising is crucial in driving traffic to your website, but what if they aren’t ready to buy? What if they accidentally leave before learning more...

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2 min read

Benefits of Responsive Web Design

Your website visitors will come from various devices when they visit your site, so creating a responsive web design ensures that it’s optimized for...

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2 min read

The Benefits of High-Speed, Secure Web Hosting

The significance of high-speed, secure web hosting can’t be emphasized enough as businesses seek to maximize their website potential and attract...

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2 min read

Protecting Your Business Website Against Cyber Threats

Small business owners must prioritize protecting their websites against cyber threats. Cyberattacks are becoming more sophisticated, and the...

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2 min read

4 Common Website Mistakes and How to Fix Them

In today’s competitive market, your website serves as your business’s foundation and often provides potential customers’ first impression of your...

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2 min read

Why Website Support is Crucial for Your Business

As a business owner, you know your website is the foundation of your marketing efforts and plays a significant role in your online presence. It’s...

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2 min read

The Power of Free Hosting with Your Support Plan

The moment a website goes down or encounters a technical glitch, the countdown begins. Not just to rectify the issue but to mitigate the potential...

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a vibrant workspace filled with modern digital marketing elements

3 min read

How to Optimize Google Business Profile

An online presence is crucial for businesses of all sizes and targeted visibility on Google is one of the easiest ways to increase traffic and brand...

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3 min read

6 Ways to Expand Your Reach with Search Engine Marketing

Search engine marketing is one of the most effective ways for you to boost visibility, reach new customers, and increase revenue for your business....

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2 min read

Digital Marketing Trends to Watch for in 2024

Every year digital marketing strategies, tools, and consumer behaviors experience shifts and require marketers to think ahead so they are prepared...

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2 min read

What Are Online Reviews Worth to Your Business?

Online customer reviews are modern-day word-of-mouth, influencing potential customers’ perceptions and buying decisions. For businesses,...

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3 min read

How to Manage Your Online Reputation

In today’s digital landscape, online reputation is everything. When people are interested in a business, they go to Google to learn more about the...

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2 min read

The Power of Online Customer Reviews

Reviews are no longer optional for businesses. It’s common for customers to seek out reviews on various websites when shopping for products, looking...

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3 min read

Bounce Rate: What It Is and How to Reduce It

When you visit a website, you expect it to have the information you are looking for and function well without navigating issues or slow loading...

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3 min read

What is Loyalty Marketing? 4 Strategies for Customer Retention

Increasing customer retention rates by just 5% can raise profits by between 25% and 95% but not all businesses are sure what methods to incorporate...

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2 min read

The Benefits of SEO vs. Paid Ads

Many small and independently owned businesses are currently making moves to modernize their website’s infrastructure and reach. A common question we...

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2 min read

It’s Time for a Mid-Year Marketing Audit

As we reach the midway point of the year, it’s time to check in to see how progress is coming for marketing objectives. A marketing audit will let...

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3 min read

5 Marketing Strategies for Your Business

Digital marketing allows you to leverage multiple digital channels to connect with current customers and target prospects, but it’s challenging to...

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2 min read

Brochure Design Tips for Small Businesses

Brochures are an effective marketing tool for most businesses in a time when nearly all materials have gone online. Even in 2023, brochures continue...

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1 min read

The Rise in Paid Verification on Social Media Platforms

The little blue checkmark that was once a status symbol on social media is no longer sought after. Being verified helped public figures with...

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a workstation where website features are being reviewed

3 min read

10 Website Development Statistics You Can’t Afford to Ignore

As you’re creating a media hub around your business, you’re likely to stop and wonder every once in a while if what you’re doing is completely...

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2 min read

Why Influencer Marketing Isn’t Right For Every Business

As more businesses turn to influencer marketing, you can’t scroll social media without seeing a content creator speaking to their audience about the...

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3 min read

10 Things to Look for in a Web Developer

Hiring a web developer is a part of the business expansion process, but hiring a good web developer is absolutely essential to your success. It is...

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3 min read

ChatGPT and the Rise of AI in Digital Marketing

Is 2023 the year of AI? You have seen many articles and news segments discussing the latest technology. Automation and AI have infiltrated every...

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2 min read

How to Hack 2023 Popular Social Media Algorithms

Every business, large and small, has to make an attempt to maintain a successful social media account. Social media algorithms are the key to...

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2 min read

Digital Marketing Strategies You Can’t Ignore in 2023

No matter the size of your business, digital marketing is essential in today’s world, but to succeed with your marketing efforts, you need to...

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3 min read

5 Ways to Tell If You Need a New Web Developer

Every single business that exists has to have an online presence. If the last three years taught us all anything, it’s that online companies will...

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3 min read

Prioritize to Achieve Your Marketing Objectives in 2023

What are your marketing objectives and priorities for 2023? While this time of year is often the busiest for business owners, you should be...

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2 min read

How to Make Social Media Posts in 2023

Social media isn’t the easiest way to advertise if you don’t know what you’re doing. Unfortunately, most business owners aren’t social media experts....

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2 min read

When Was The Last Time You Had a Website Checkup?

Your website is the foundation of your business, it’s the hub for all digital marketing efforts. It is important to make sure your website is...

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2 min read

Web Hosting Basics For Local Businesses

When tech isn’t your specialty as a business owner, it can be tough to make the best choices. Your business doesn’t just need a website, it needs...

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2 min read

3 Ways Building a Digital Presence Can Help ROI

By 2022, most business owners know that an online presence is the best way to make a company profitable. Many businesses only exist online, with no...

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2 min read

Hiring a Website Design Company vs. Using Online Tools

When your company’s website is outdated, cluttered, or simply not bringing in the needed clients, it’s time for an update. Statistics show that 88%...

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2 min read

Don’t Fall for These SEO Tactics

Search Engine Optimization, or SEO, has been around for more than a decade and is continuously evolving.

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1 min read

How To Manage Time When Sales Skyrocket

Being booked months in advance is great for most businesses. However, an influx of sales may lead to you and your team being overbooked with clients...

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3 min read

Don’t Start Digital Marketing Until You’ve Done These 5 Things

While there is plenty of conversation around digital marketing and how it is done, sometimes a key step gets overlooked: the pre-planning needed to...

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2 min read

4 Ways to Handle Too Many Sales Leads

When a marketing campaign works out and brings you a ton of new leads, it feels amazing. However, some business owners may find themselves handling...

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3 min read

Upgrade Your Sales Process to Convert More Leads

If your business is lacking in the sales department, or your sales are drying up, it may be time to update your sales process before it starts...

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2 min read

Do You Have Enough Salespeople to Handle Additional Leads?

Once your business begins to expand and bring in new leads and clients, it can feel like a scramble to keep up with increasing demand.

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2 min read

How Click Fraud Protection Helps Your Business

Click fraud is an unfortunate risk when advertising online, one that costs marketing clients over $35 billion each year.

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2 min read

How to Prepare for Increased Sales Leads

Your ability to scale your company and work efficiently is necessary when dealing with increased sales leads after a successful marketing campaign.

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3 min read

Is Your Business Prepared for Digital Marketing?

These days, it feels like every company is urged to adapt to the latest trends in digital marketing.

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2 min read

How We’ve Adapted to Remote Work, And How You Can Too

While most employees have thoroughly enjoyed the opportunity to work from home, the whole process has a lot of business owners wondering if this is a...

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2 min read

How To Get A New Logo For Your Brand

Logos are one of the most important aspects of branding for businesses of all sizes. That’s why you need a great logo that speaks to your...

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2 min read

Responsive Web Design 101

Ensuring your website is responsive is a necessity for businesses. You never know how your prospects access your website, so you need to ensure that...

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3 min read

4 Logo Design Statistics Every Business Owner Should Know

A logo is the most instantly recognizable piece of your business’s branding. It symbolizes your brand and is the driving force behind making a great...

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2 min read

Picking the Right Digital Marketing Agency For Your Brand

These days, a solid Digital Marketing campaign is essential to ensuring your brand’s success. In fact, in many ways, it IS your brand! Your Digital...

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2 min read

Phishing Scam Claiming Copyright Infringement Targets Website Owners

Phishing scams are one of the most common ways hackers can steal information or infiltrate your company’s info. Because they are so well-done these...

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a technician in a server data center

2 min read

What You Don’t Know About Website Hosting and Why It’s Hurting Your Business

How often do you think about your website’s hosting plan? Most people don’t think about it at all, until they realize they aren’t getting calls or...

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2 min read

How Your Logo Design Can Change Your Brand

As a business owner, you know that your logo is essential. It represents your image, your values, and your entire company. But you may wonder – what...

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3 min read

Driving Traffic With Website Development, Explained

Website traffic is important for companies of all sizes, especially small and medium-sized independent businesses. A key goal of hosting a website is...

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2 min read

3 Ad Agency Strategies Your Brand Needs

When it comes to marketing for your small or medium-sized business, it seems like the process is endless. That’s because it is! Marketing relies on...

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2 min read

Why Free Website Logo Design Templates Don’t Work

A logo is the face of your company. It can set you apart from your competition. Think of all the logos you know and instantly recognize, from Pepsi...

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2 min read

Branding Agency Strategies And Why You Need Them

As a business owner, you’ve probably heard that branding is crucial to your success, but may not be sure what it can do for your business. If you...

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2 min read

Is Hiring a Digital Marketing Agency Worth It?

Many business owners want to grow their brand, but often wonder, “is hiring a digital marketing agency worth it?” We know it is because we have seen...

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an employee team meeting about marketing

2 min read

Is It Time For Your Business To Hire A Marketing Agency?

When you’re the owner of a business, it’s up to you to understand when it’s time to hire a marketing agency. You may have started your company from...

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a presenter at a meeting about SEO

2 min read

SEO Strategies to Grow Your Business Online

Search engine optimization (SEO) strategies are constantly changing. It takes expertise and vigilance to make sure that your company’s website can...

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a team around a table with digital marketing terms superimposed

2 min read

3 Ways to Modernize Your Digital Marketing Strategy

It’s no secret that digital marketing is a seriously effective way to advertise your brand. As many businesses’ online presence continues to grow,...

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a user typing on a laptop computer

2 min read

5 Success Strategies to Stay Sane & Productive While Working From Home

As many of us move into another month of working from home, you may find it frustrating or difficult to stay productive. While the prospect of...

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a yellow lightbulb with crumpled paper sheets

1 min read

3 Things Your Business Must Be Doing Now!

As a business owner, you are almost certainly feeling the pressure of running a company during these uncertain times. While stay-at-home orders and...

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