3 Ways to Modernize Your Digital Marketing Strategy

It’s no secret that digital marketing is a seriously effective way to advertise your brand. As many businesses’ online presence continues to grow, it’s vital to keep your digital marketing strategy up-to-date. Trends change every year, and your customers expect the best from you, so you have to stay on top. Adapting to new trends allows you to get creative, continue to access new sales leads, and keep your existing customers interested in your business. If you’re having trouble modernizing your strategy, our team has put together a list of some creative ways to help your digital marketing efforts stay relevant.

Provide Instant Customer Service with Chatbots

Installing a chatbot on your site to assist with customer service is a great and simple way to take your business to the next level. These days, many users prefer fast, easy communication about their needs, and this is where chatbots shine. You should always continue to have phone service and make sure that your customers can reach someone when they call, but chatbots are an excellent way to modernize the way you handle customer service.

Chatbots can also improve your conversion rates! This technology is a great way to provide users with the information they need while directing them towards a sale, booking, or service that you offer.

Get Your Ideas in Motion with Video Content

According to the Digital Marketing Institute, video is one of the best ways to maximize your return on investment (ROI) in digital marketing. It is also one of the most popular forms of content on the web, with 80% of all traffic projected to consist of video by 2021. Using video on your website and across digital marketing platforms is an easy way to catch users’ attention, and the diverse nature of video allows you to display a much broader range of content in your ads.

Personalize and Target Your Display Ads

Forbes found that 49 percent of people totally ignore ads that are irrelevant to them. Personalized, targeted ads are the key to outperforming your competition. With personalized messages relevant to the products or services your key demographics have previously purchased (or looked at!), you’re a lot more likely to make that sale. Then, you can use location and audience targeting to make sure your ads are reaching the groups who really want to buy from you. Through a bit of research and A/B testing, most businesses can find success with personalized and targeted ads on Google, Facebook, and other digital advertising platforms.

How A Marketing Agency Can Help Your Business

If your digital marketing is falling by the wayside because you don’t have the experience or human resources to create campaigns that work thoroughly, your best bet is to contact an established marketing agency. From helping you build an eye-catching website to executing successful digital marketing campaigns that help users find that site, the marketing pros at Advanté-BCS can help make sure your business grows into a brand online. Call us today and find out how we can help modernize your digital marketing strategy.