Digital Marketing Strategies You Can’t Ignore in 2023

No matter the size of your business, digital marketing is essential in today’s world, but to succeed with your marketing efforts, you need to understand and use effective strategies. At Advanté-BCS, we implement strategies that are proven to drive sales leads, increase brand awareness, and keep your business at the forefront of customers at all times. 

Why is digital marketing one of the most powerful forms of marketing? It allows you to accomplish your objectives while tracking performance, gain a deeper understanding of your target audience, and save both time and money while increasing your ROI.

Social Media

Just like the internet, social media is here to stay and will only continue to grow. According to DataReportal’s 2022 July Global Statshot Report, the number of social media users has grown with more than 4.70 billion people around the world using social media—that is more than half the global population! If you haven’t already, now is the time to start using social media as a tool to grow your business.

Social media can be tricky to navigate with the algorithm and different platforms, and it is time-consuming when it comes to establishing a presence and engaging with your audience. Partnering with a marketing team to produce high-quality content and turn potential customers into raving fans can relieve the pressure and let you focus on your business. 

We provide social media management to improve your business’s online reputation with consistent posts, community engagement, and showcasing the value your business offers.

Blogging

Blogs are a form of content marketing that gives your brand a voice and platform to express ideas, discuss topics, and inform readers about different services and products. A majority of the time, when a person is searching for a topic online, they land on a blog post for the information they are seeking—so it is perfect for educating while building authority and confidence for your brand. Blogs also drive organic traffic, moving you further up on search engine rankings. CoSchedule reported that blog posts were among the top performing forms of content in 2022, so we can see a rise in blogging for businesses for 2023.

Our team creates monthly blog posts with a formula that combines trend and competitor research and compelling copy to publish topics that drive viewers to your website on a regular basis.

Email Marketing

Email marketing is one of the most praised strategies, with 89% of marketers primarily using the channel to generate leads. Every business needs an email list because it gives you the opportunity to reach your prospects directly and provide them with real value and information that will convert them into sales leads. You can send out a monthly newsletter to keep customers abreast of the latest with your business, upcoming events, product releases, and service announcements. 

Email marketing is typically more personal than other strategies because you are speaking directly to your customers—plus it provides information to them that they would have otherwise missed.

Keep the marketing momentum going and let’s scale your business to the next level, together! Book a discovery call to meet with our team so we can learn more about your business and goals, and see what strategies you need to maximize your marketing efforts.