Google Ads Management

Frequently Asked Questions

• Is Google Advertising a good fit for all businesses?

  Yes, in most cases. Before we begin, our team will review your business and let you know if we see strong potential for success.

• How long does it take to get started with Google Ads?

  Your ads can be up and running in just weeks. Optimization for ad campaigns is an ongoing process, with the initial optimization work completed in the first 90 days.

• How will I know if my Google Ads campaign is working?

  You'll receive comprehensive reporting that details campaign performance, including the number of phone calls you've received and website visitor conversions.

• Does Google Advertising only produce sales leads and phone calls?

  Google Ads help build your brand, reach engaged audiences, and drive more visitors to your website. We create campaigns tailored to a wide range of business goals and objectives.

• How experienced is Advanté‑BCS in managing Google Ads?

  We have delivered expert Google Ads management for our clients and our own business since the early 2000s.

• What if I tried Google Ads previously and did not meet with success?

  Many of our most successful clients came to us after struggling with Google Ads on their own or with another provider. We’ll analyze your past campaigns, identify missed opportunities, and develop a strategy that delivers stronger, more sustainable outcomes for your business.

• How will Google Ads help my business grow?

  Google Ads allows your business to appear at the top of search results when people are actively looking for your services. By targeting high-intent keywords, our expert team connects your offerings with customers ready to take action. This strategic approach drives qualified traffic to your website, generates valuable leads, and supports meaningful sales growth, ensuring your business stands out to the right audience at the right time.

• How soon will I see results?

  You’ll begin seeing traffic and impressions shortly after launch, often within 24 to 48 hours. Consistent, actionable results such as qualified leads and sales typically follow within the first 30 to 60 days as our team gathers performance data and continually refines your campaigns for optimal outcomes.

• What’s the ideal monthly budget for my business?

  Your optimal budget is determined by your business objectives, industry standards, and market competition. For most small service businesses, we advise an initial investment of at least $1,500 per month to ensure sufficient data collection and drive meaningful results. As your campaigns gain traction, we recommend strategic increases to your ad spend, always with your approval, to maximize profitable growth for your business.

• What exactly do you manage for me?

  We manage every aspect of your Google Ads campaign, from in-depth keyword research and compelling ad creation to campaign setup, bidding strategies, and continuous optimization. Our services include A/B testing, negative keyword management, and comprehensive conversion tracking. You’ll receive detailed monthly reports and proactive strategic guidance to ensure your campaigns consistently support your business objectives.

• How often do you monitor and optimize campaigns?

  We actively track your campaigns every day and implement data-driven optimizations each week. This includes refining bids, testing new ad copy, sharpening keyword targeting, and enhancing Quality Scores. Our proactive management ensures your ads consistently perform at their highest potential, delivering efficient and impactful results for your business.

• Do you set up conversion tracking?

  Absolutely. Conversion tracking is a fundamental part of our process. We coordinate with your web team or handle the installation directly to accurately measure meaningful actions such as phone calls, form submissions, and online purchases. This precise data allows us to track ROI and continually optimize your campaigns to achieve real business results.

• Will I have access to the Google Ads account?

  Absolutely. Transparency is fundamental to our partnership. You’ll have continuous access to your Google Ads account, empowering you to review performance, track updates, and export reports whenever you choose. Your data remains entirely yours, and we ensure you retain complete ownership at every stage.

• How do you report results, and how often?

  You’ll receive clear, comprehensive monthly reports that showcase key performance metrics such as clicks, conversions, cost per click, and ROI.

• Will I get regular updates or meetings?

  Yes, we schedule regular check-in meetings to review campaign performance, address your questions, and discuss strategic direction. Should you require additional updates or quick conversations, our team is readily available. Open, proactive communication is central to the way we work with our clients.

• Is Advanté‑BCS Google Ads certified?

  Yes, our team is Google Ads certified and continually updates their expertise to align with current best practices and platform enhancements. This certification means we adhere to Google’s standards and leverage proven strategies to elevate your campaigns. As a recognized Google Partner, Advanté-BCS has demonstrated our proficiency in Google Ads management and consistently meets Google’s benchmarks for performance, certifications, and client success.

• Do you have experience with businesses like mine?

  We have extensive experience partnering with businesses in home services, e-commerce, legal, healthcare, and local retail sectors. For clients in specialized or niche markets, we invest the effort to understand your industry dynamics and target audience, ensuring your advertising reaches the right prospects and delivers measurable results.

• What makes your Google Ads management different from other agencies?

  We deliver personalized service backed by data-driven strategies. Unlike agencies that rely on generic, one-size-fits-all solutions, we customize every campaign to align with your business objectives. Our team is highly responsive, so when you have questions or require changes, you receive prompt attention and support.

• Do you manage Google Ads directly or outsource to a third party?

  Every Google Ads campaign is managed directly by our certified in-house team. We never outsource account management. This approach delivers superior quality control, quicker response times, and ensures you have direct communication with the experts actively overseeing your campaigns.

• What is ad spend?

  Ad spend is the amount you invest directly with Google to display your ads to your intended audience. Each time someone clicks on your ad or it is viewed, depending on the campaign model, a portion of your ad budget is allocated to that interaction. This expense is independent from our management fee, which covers the expert setup, optimization, and continuous oversight of your campaigns.

• Who pays for the ads?

  You maintain direct control over your ad spend by paying Google for advertising costs through your own Google Ads account. While we expertly manage your campaigns, all ad billing remains transparent and under your oversight, giving you complete visibility into your advertising budget.

• Do you mark up the advertising spend?

  No, we never mark up your advertising spend. You pay Google directly for all ad costs, and our management fee for services remains separate and clearly outlined. This approach gives you complete clarity, so you always know how your budget is allocated between actual advertising and campaign management.

• How often does Google bill me for the ad spend?

  Google bills your account when you reach a predefined billing threshold or at the end of each 30-day billing cycle, whichever occurs first. You have full access to review and update your billing preferences directly in your Google Ads account, or our team can assist in making any necessary adjustments. Every invoice provides a clear breakdown of your ad spend and billing dates, so you know exactly where your investment is going.

• Will Meta ads be included in my campaign?

  No, Meta Ads aren’t included in your Google Ads campaign. Google Ads and Meta Ads (Facebook and Instagram) are managed separately, as each platform requires its own strategy for best results. We do offer Meta Ads management as an additional service. If you’re interested in broadening your reach with Meta Ads, our team can create an integrated plan that aligns with and complements your Google Ads strategy.