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Team Advante's Marketing Blog

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Marketing Strategy (2)

2 min read

What is Retargeting and How Does it Work?

Advertising is crucial in driving traffic to your website, but what if they aren’t ready to buy? What if they accidentally leave before learning more about what you offer? Most people who visit your site for the first time leave without making a...

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2 min read

Digital Marketing Trends to Watch for in 2024

Every year digital marketing strategies, tools, and consumer behaviors experience shifts and require marketers to think ahead so they are prepared for the foreseeable future. Anticipating future marketing trends is crucial—it’s an invaluable part of...

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2 min read

What Are Online Reviews Worth to Your Business?

Online customer reviews are modern-day word-of-mouth, influencing potential customers’ perceptions and buying decisions. For businesses, understanding the true worth of online reviews and actively encouraging customer feedback can significantly...

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3 min read

How to Manage Your Online Reputation

In today’s digital landscape, online reputation is everything. When people are interested in a business, they go to Google to learn more about the company or product. Unlike traditional methods of reputation management, word of mouth spreads faster...

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2 min read

The Power of Online Customer Reviews

Reviews are no longer optional for businesses. It’s common for customers to seek out reviews on various websites when shopping for products, looking up restaurants, or seeking consultations on services.

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3 min read

Bounce Rate: What It Is and How to Reduce It

When you visit a website, you expect it to have the information you are looking for and function well without navigating issues or slow loading speeds. These factors can lead to high bounce rates and indicate page problems.

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3 min read

What is Loyalty Marketing? 4 Strategies for Customer Retention

Increasing customer retention rates by just 5% can raise profits by between 25% and 95% but not all businesses are sure what methods to incorporate into their marketing to see that return.

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Marketing strategist and small business owner reviewing Google Ads performance and organic search traffic growth on a wall monitor in a bright modern office.

3 min read

The Benefits of SEO vs. Paid Ads

If you have ever researched digital marketing options for your business, you have likely encountered strong opinions on both sides. Some marketers will tell you that search engine optimization is the only sustainable path to long-term growth. Others...

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2 min read

It’s Time for a Mid-Year Marketing Audit

As we reach the midway point of the year, it’s time to check in to see how progress is coming for marketing objectives. A marketing audit will let you reevaluate implemented strategies to see if they produced results and make any revisions necessary...

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Home service business owner reviewing digital marketing strategies on a laptop in a small company office

5 min read

5 Marketing Strategies for Your Business

Owning a home service business often means wearing every hat at once. You are responsible for your team, your customers, and the quality of every job that goes out under your name, and the business side never stops demanding your attention. That is...

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