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2 min read

Digital Marketing Trends to Watch for in 2024

Every year digital marketing strategies, tools, and consumer behaviors experience shifts and require marketers to think ahead so they are prepared for the foreseeable future. Anticipating future marketing trends is crucial—it’s an invaluable part of...

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2 min read

What Are Online Reviews Worth to Your Business?

Online customer reviews are modern-day word-of-mouth, influencing potential customers’ perceptions and buying decisions. For businesses,...

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3 min read

How to Manage Your Online Reputation

In today’s digital landscape, online reputation is everything. When people are interested in a business, they go to Google to learn more about the...

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2 min read

The Power of Online Customer Reviews

Reviews are no longer optional for businesses. It’s common for customers to seek out reviews on various websites when shopping for products, looking...

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3 min read

Bounce Rate: What It Is and How to Reduce It

When you visit a website, you expect it to have the information you are looking for and function well without navigating issues or slow loading...

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3 min read

What is Loyalty Marketing? 4 Strategies for Customer Retention

Increasing customer retention rates by just 5% can raise profits by between 25% and 95% but not all businesses are sure what methods to incorporate...

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2 min read

The Benefits of SEO vs. Paid Ads

Many small and independently owned businesses are currently making moves to modernize their website’s infrastructure and reach. A common question we...

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2 min read

It’s Time for a Mid-Year Marketing Audit

As we reach the midway point of the year, it’s time to check in to see how progress is coming for marketing objectives. A marketing audit will let...

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two marketers viewing data on a computer

3 min read

5 Marketing Strategies for Your Business

Digital marketing allows you to leverage multiple digital channels to connect with current customers and target prospects, but it’s challenging to...

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2 min read

Brochure Design Tips for Small Businesses

Brochures are an effective marketing tool for most businesses in a time when nearly all materials have gone online. Even in 2023, brochures continue...

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