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Public Relations |
2 min read
Brochures are an effective marketing tool for most businesses in a time when nearly all materials have gone online. Even in 2023, brochures continue to work because they’re easy to make, print and distribute. If you use the right words and pictures, you can easily reach a broad audience in your local area, especially those in your communities that...
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1 min read
The little blue checkmark that was once a status symbol on social media is no longer sought after. Being verified helped public figures with impersonation, while businesses and content creators used it as a form of social credibility.
5 min read
Every business owner, at some point, wonders whether investing in a well-built website is actually worth it. The answer shows up in the numbers, and the numbers are hard to argue with.
2 min read
As more businesses turn to influencer marketing, you can’t scroll social media without seeing a content creator speaking to their audience about the latest product or service they are promoting. Since the rise of social media, the 2010s introduced...
3 min read
Hiring a web developer is a part of the business expansion process, but hiring a good web developer is absolutely essential to your success. It is hard for many people who aren’t technology experts to choose the right person for the job. If you want...
3 min read
Is 2023 the year of AI? You have seen many articles and news segments discussing the latest technology. Automation and AI have infiltrated every industry with a promise to revolutionize the way many people work and how we access information. Still,...
2 min read
Every business, large and small, has to make an attempt to maintain a successful social media account. Social media algorithms are the key to advertising online these days, and it’s important to understand how these formulas work before attempting...
3 min read
No matter the size of your business, a consistent digital marketing presence is no longer optional. Customers research online before they call, visit, or buy. If your business is hard to find, or if what they find does not inspire confidence, you...
3 min read
Most small business owners put a website together early on, whether through a DIY platform, a friend with some web skills, or a basic template. That gets the job done at first. But as your business grows, the gap between what your site is and what...
3 min read
What are your marketing objectives and priorities for 2023? While this time of year is often the busiest for business owners, you should be reevaluating your marketing efforts so you know what to work on for the new business year.
