How Digital Presence Marketing Created 3,000 New Law Firm Clients

The Client & The Challenge

About the Client: Personal Injury Experts

Alexander Law Group, PLC is a personal injury firm with more than 20 years of proven results helping clients secure the full value of their claims. Consistently recognized by both peers and clients as among the top personal injury attorneys nationwide, the firm sought out Advanté-BCS to strategically expand its reach and attract more qualified plaintiffs for complex mass tort cases.

The Challenge: High Costs, Low-Quality Leads

Before partnering with Advanté-BCS, the firm was investing heavily in marketing that simply was not paying off:

• TV Advertising: Local television campaigns for core personal injury services were extremely expensive and failed to generate a meaningful return on investment.
• Lead Generation Agencies: Third-party lead vendors running broad Facebook-based campaigns delivered “shared” leads that lacked qualification and did not match the high-value mass tort plaintiffs the firm needed.

Our Approach & Strategic Expertise

The Insight: Precision Targeting

After identifying the gaps left by high-cost TV advertising and low-quality shared leads, Advanté-BCS developed a focused strategy to reach the right mass tort plaintiffs efficiently and at scale. We built a comprehensive Digital Presence Marketing program specifically tailored to attract and qualify high-value mass tort cases.

Integrated Solution: Reaching the Right Plaintiffs at Scale  

Advanté-BCS executed a coordinated, multi-channel digital program designed to efficiently reach high-value mass tort prospects:

• Targeted Search and Social Campaigns: Developed a comprehensive Google Ads program and then extended the effort to Facebook and Instagram with aligned ad copy, creative assets, and dedicated landing pages to capture and qualify potential plaintiffs.
• High-Value Niche Placement: Identified a highly trafficked, niche website with visitors that closely matched the desired plaintiff profile. Using Google Ads placement targeting, we secured prominent visibility on this site at a significantly lower cost than purchasing inventory directly from the publisher.
• Email Outreach at Scale: Partnered with the niche publisher to deploy email campaigns to its 2.5 million-subscriber list, generating strong engagement and a steady flow of qualified inquiries.
• Optimized Intake and Conversion: Supported the firm in implementing digital document signing solutions to streamline new client intake, reduce friction, and move qualified leads to signed cases more efficiently.

The Results

High-Volume Client Acquisition

The focused digital strategy successfully delivered the high-quality plaintiffs the firm needed, driving unprecedented client volume:

• Two years into the increased marketing efforts, Alexander Law Group secured over 3,000 new mass torts plaintiffs.
• For select cases, steady and reliable potential plaintiffs were secured, numbering in the hundreds on a month-after-month basis.

Massive Digital Reach

The targeted campaigns delivered broad, high-intent exposure and engagement:

• Beginning in January 2019, Google Ads campaigns generated more than 29 million targeted impressions and over 33,000 clicks.
• Facebook advertising initiatives delivered over 15 million targeted impressions and reached more than 2.5 million prospective customers.

Backed by these consistent, high-quality results, Alexander Law Group has broadened its advocacy efforts with confidence, supported by a dependable pipeline of well-qualified potential plaintiffs.