The Client & The Challenge
About the Client: Trusted Local Expertise
Smiley’s Glass is a family-owned mobile auto glass repair provider serving Richmond, VA, since 1963. With decades of industry leadership, Smiley’s Glass offers advanced solutions, including lane departure and collision avoidance system calibration, to ensure comprehensive, safety-focused service for their customers.
The Challenge: Transforming Reputation into Digital Results
While Smiley’s Glass had an established reputation built through radio advertising and exceptional local service, digital marketing efforts had not generated qualified leads or sustained growth. Prior initiatives, such as Google Ads and outsourced social media management, failed to deliver consistent quote requests, underscoring the need for an integrated digital strategy that could translate offline credibility to online performance.
Our Approach & Strategic Expertise
Identifying the Gaps: Disconnected Digital Efforts
Upon partnering with Smiley’s Glass for website hosting and support, Advanté-BCS conducted a thorough assessment and recognized that disjointed digital tactics were limiting both visibility and lead generation. An opportunity emerged to create a cohesive, measurable strategy that would unify all digital activities and align them with the client’s well-established local brand.
Launched in February 2017, Advanté-BCS introduced a comprehensive strategy focused on driving measurable business outcomes:
- Unified Digital Strategy: Coordinated Google Ads, Facebook Ads, and social media management to establish message consistency and maximize reach across platforms.
- SEO and Content Development: Developed targeted, SEO-optimized blog content to increase local search visibility and engage potential customers.
- Video Marketing Expansion: Created and distributed video assets, leveraging themes from successful radio campaigns, to extend brand reach and increase engagement on digital channels.
- Data-Driven Tracking & Reporting: Implemented transparent performance measurement systems to track quote requests, phone calls, and digital engagement, ensuring all activities contributed to business growth.
The Results
Accelerated Sales Growth
The integrated approach produced a significant and sustained increase in qualified leads:
- Set new all-time records for annual sales in both 2018 and 2019, marking historic revenue achievements for Smiley’s Glass.
- Maintained high performance in 2020, ranking among the top three sales years for the company despite challenging market conditions.
Strengthened Digital Presence and Engagement
Strategic enhancements delivered measurable improvements across key digital channels:
- Increased website traffic by 22% in 2018, with a 27% reduction in bounce rate, indicating stronger user engagement and more qualified site visits.
Expanded Reach and Customer Interaction
- Google Ads: Generated over 2 million targeted impressions and facilitated 182,000+ direct customer interactions.
- Facebook Advertising: Achieved 1.2 million impressions, connecting with more than 132,000 local prospects.
- Video Campaigns: Attained more than 40,000 YouTube views and nearly 50,000 Facebook video views within the first year.
These results highlight the value of a unified, data-driven approach to digital marketing. By aligning proven tactics with Smiley’s Glass’s trusted reputation, Advanté-BCS delivered tangible growth, stronger local visibility, and sustained business success.
