Local Map Listing Optimization
Local Map Listings Unify Your Brand’s Information Across The Web
Have you ever wondered how to make your business visible on map listing websites like Google Maps? Is your listing on one of these websites inaccurate or broken, and you aren’t sure how to fix it? The answer to getting your business up and running on map websites lies within Local Map Listing Optimization.
What Are Local Map Listings?
Local Map Listings are the results that appear when users in your area search for specific keywords related to your business on search engines such as Google or Bing. These listings show the location of your business and critical information such as your website, hours, photos, and reviews.
You may also notice that these listings appear when you search the name of specific businesses (or, worryingly, that yours does not appear when searching for your own business).
Though search engines may automatically generate these listings based on information from your website and user submissions about your business, you’ll likely find that the listing created is inaccurate or incomplete in some way. This is where Local Map Listing Optimization steps in. With the help of a trusted Digital Marketing agency, you can ensure that your business is putting its best face forward on all Local Map Listings.
Why Optimize My Listing?
Local Map Listings work hand-in-hand with your website’s Search Engine Optimization to display information about your business to users searching keywords or your business’s name in your area. If your listing isn’t managed and optimized, you’re at risk of missing out on crucial local search traffic.
Furthermore, if users searching your business are shown inaccurate or incomplete information about your business on your Local Map Listing, you may lose out on sales leads. Many users will not take the time to look past the at-a-glance info available on local maps, so your first impression has to be a good one.
Local Map Listings are often a resource for customers to leave reviews of your business and for prospects to read these reviews and gather an understanding of your brand’s reputation. Though you can’t guarantee that customers will never leave negative reviews, managing both positive and negative feedback through Local Map Listing Optimization will showcase that your business cares about the feedback it receives. This can really go the extra mile for both existing customers and those looking to make a purchase from you.
Finally, Local Map Listings are another critical part of your digital presence. In the world of Digital Marketing, you want to ensure that you have control over every aspect of your brand everywhere it may be featured. Managing and optimizing your Local Map Listing allows you to control your image and improve your presence digitally.
How Do I Manage My Local Map Listings?
There are many map websites and data aggregators that pull information from your website in order to create listings. Often, trying to claim all of these yourself can be overwhelming, especially when you consider the time it takes to create profiles and submit accurate information to what can sometimes add up to dozens of directories.
Advanté-BCS’s proprietary Local Visibility service manages your Local Map Listings efficiently so that you don’t have to worry about tracking down each mention of your business across map listing websites. Our process also submits accurate business information to many other sites and apps, including local and national business directories, data aggregators, and even voice search applications like Alexa and Siri.
With our Local Visibility service, you can ensure that your business’s information is presented accurately and is unified across dozens of sites. Because we value delivering results, Advanté-BCS also delivers complementary monthly reporting on this service so that you can see where your business is being featured across the web.
If you want to take the next step to manage your brand’s presence online, we encourage you to learn more about this service.
