Looking to Make an Impact in Your Customers’ Social Feeds?
Social media retargeting is an increasingly popular form of paid digital advertising, making more and more of an impact as internet users spend most of their time on social media sites.
Facebook is one of the most popular platforms for retargeting on social media because of its vast network of website partners. Through their retargeting services, you can target users who have previously engaged with your business on both Facebook and Instagram, as well as on other websites and platforms that are partnered with the company.
Why Use Facebook Retargeting?
With the ability to reach your prospects while they spend leisure time on Facebook and Instagram – why not use retargeting? Through well-crafted ads, you can stay top-of-mind with your consumer base while they browse.
In-feed ads on Facebook and Instagram have the opportunity to fit right in with your audience’s newsfeed. Ads that utilize these spaces don’t even have to be structured like a traditional retargeting ad, with graphics that are clearly marketing your business. Newsfeed ads can subtly show off the benefits of your product or service, showcase exclusive behind-the-scenes content from your industry, or even engage directly with your audience through the use of informational, educational content.
These opportunities to display ads in your prospects’ newsfeeds means that their relationship with your brand will grow naturally, cementing your reputation as a trusted brand without the need for overtly sales-driven marketing. With today’s consumer base being much savvier about being advertised to, this can greatly increase the likelihood that they will develop a positive view of your brand and turn to it not just as a business but as a trusted resource.
How To Get Started
A lot of your remarketing efforts are going to be driven by still or video graphics and photography. Therefore, it’s a good idea to develop a few different graphics, and preferably video content if you have the resources to do so. You also need to develop compelling copy – this often is the part of your ads that actually directs prospects to your website or store since graphics are more focused on showing off your products and services.
You’re also going to need to build up your retargeting audience. Depending on the amount of traffic to your website, it may require some time before you’ve grown your retargeting list. You can speed this up by using other forms of online advertising or by growing your audience on social media through paid and organic posting strategies.
