Is Your Marketing Copy Effective in Driving Sales?
Print or digital, we offer creative copywriting solutions from a group of writers, editors, and marketing experts who work with you to create custom and unique content that resonates with your audience and drives sales leads.
In the past, the masters of copywriting excelled in long-form content that filled pages to educate buyers. However, today’s consumers no longer desire flowery content that occupies their time. These days, copy needs to be short, attention-grabbing, and simple to make an impact. You need to attract and educate consumers quickly without boring them.
One of the most famous publicists, David Ogilvy, said: “if you want people to buy your product, you must explain it as briefly and simply as possible: what you sell, and how buying your product will improve their lives.”
One of our core services has historically been to improve the content on clients’ websites. This is valuable because your website serves as the hub for all of your Digital Marketing efforts. In addition, your ranking with search engines is primarily determined by user experience and the impact that well-written words have on your users.
From the foundation of a well-written website, we help clients build out meaningful digital content in the form of blog posts, newsletters, social media messaging, and other forms of online advertising and marketing.
One success that we’ve seen is creating blog posts for clients based on a clear marketing plan. Through this method, we’ve developed content that draws in hundreds or thousands of readers month after month.
In addition to outstanding copy for Digital Marketing, we also have extensive experience in copywriting for:
- Print advertisements
- Annual reports
- Video production scripts
- Press releases
- Speeches and live events
- Radio advertisements
- Product packaging
- POS displays
- Place creation and naming
- Promotional offerings for economic development
- Wayfinding signage
- Phone and web apps
- Marketing brochures
- Commercial real estate listings
We look at your existing copy and conduct an extensive audit to identify strengths and weaknesses. Our team determines the most effective keywords and topics that will drive sales for your brand through any advertising or marketing medium.
Through extensive research on your industry and top competitors, we develop a content outline that cements your authority and bridges gaps that others may miss. Research also allows us to work with you to devise a long-term plan for updates to collateral and new content releases.
Our expert team of copywriters get to work crafting content that is perfect for your brand. Whether you’d like to advise throughout the writing process, or sit back and allow us to take the reins, we’re ready to get started writing winning copy.
Before anything is taken live to the public, our in-house team does a comprehensive check for spelling, grammar and punctuation as well as ensuring that all content you release matches your brand’s style and voice.
Our graphic design team works hand-in-hand with our copywriting team to create visual messaging that complements your content.
If it’s time for your business to take copywriting off your team’s hands and place it with the professionals, we’d appreciate you reaching out to us. We’d love to talk with you and develop a winning content strategy for your brand.