When it comes to marketing your law firm, you probably know how expensive advertising can be. Traditional media like television is a favorite but costly go-to for personal injury attorneys. Another commonly used approach is billboard advertising, but the costs for billboards add up quickly, and it’s not inconceivable that you could end up spending $25,000 to $30,000 a month for unimpressive results.
Competition online is also fierce and drives the cost of digital marketing up. Breaking into the oversaturated online market of Digital Marketing for lawyers is tough. According to a study at Hubspot, some law firm advertisers were willing to pay up to $1,090 per click on Google ads.
With fierce competition and high advertising costs, how do you gain an edge in online marketing?
Depending on your specialty, high advertising costs may be justified for securing new clients, but be aware that there’s a good possibility your campaigns can be improved to reduce your Cost Per Click (CPC) and give you a better return on your investment. This all depends on who is managing your firm’s Digital Presence. A law firm marketing agency will be well-suited to steer your marketing in the right direction with winning strategies.
See how we helped a law firm gain 3,000 new clients through Digital Presence
We ensure that your Digital Marketing campaigns start off on the right foot with a well-designed website optimized for search engines and digital ads. Website content is expertly crafted to resonate with your target clientele and generate interest in your services by establishing you as a trusted legal resource.
Law Firm Search Ads
One of the most significant factors in your cost for acquisition with search ads has to do with how the campaign ad groups are segmented. Although it’s relatively easy to set up a campaign in Google and add hundreds of keywords, experience has shown us that taking the time to build out multiple ad groups will go far to keeping your cost down.
One client we worked with, an Atlanta-based Personal Injury firm, was able to realize a reduction from $90 to $45 average Cost Per Click.
Law Firm Retargeting Ads
An overarching goal of your Digital Marketing will be to ensure that your firm has a presence in the many online touchpoints that make up your buyer’s journey. Retargeting ads via Google and Facebook play an essential role in keeping your brand in front of prospects that have visited your website. In today’s world, customers are doing extensive research before making a purchasing decision, and always being there could be the reason someone reaches out to you for help.
Law Firm Landing Pages
Landing pages play a critical role in assuring that your paid search campaigns meet with success. By creating relevant landing pages that present information directly matched to your user’s search query, your ads will rank better, and you’ll enjoy more conversions.
Law Firm SEO
Search Engine Optimization is always at the heart of our efforts when marketing your firm. Through optimized content, we ensure that your website and landing pages stay visible to local clients. We also ensure that map and service directory listings for your firm are optimized so that you can make the right impression with prospective clients wherever they discover you.
Law Firm Social Media Marketing
You will also want to build out your digital presence on social media. In addition to building awareness of your brand, digital marketing should also help build a community of fans online. Facebook and Instagram ads, in particular, allow you to target specific demographics and interests that are more likely to align your brand with potential clients.
We’re An Established Marketing Partner For Law Firms
Our Digital Marketing program is proven to work for established law firm clients.
See how we helped a law firm gain 3,000 new clients through Digital Presence Marketing.
Let’s work together on a plan to market your firm digitally. We know how to give lawyers like you a competitive edge online so that the valuable money you spend on advertising works far more efficiently.
Get In Touch To Learn How We Can Help Your Firm Attract Qualified Leads
I am so very happy with Advante BCS! They do amazing work! I absolutely love my website and how user friendly it is. I get many compliments on this. The staff respond to my questions and/or needs the same day I email them. The marketing tools they use for my business have been a huge success! My business has grown so much and I credit a good amount of that success to Advante BCS. I couldn’t be happier!I started with Advante BCS when I first started my company and was thrilled with the original website they built. There was not anything I did not like about working with this.Thenjoined a networking group and was encouraged to use the business services provided within the group.Foolishly, I made the switch to another company who was part of my networking group and they dropped the ball on many important items. I came back to Advante and they cleaned things up very, very quickly. My business is moving forward once again! I will never depart from this wonderful company again! I highly recommend this company to anyone who is serious about growing their business!
Working with AdvanteBCS was an absolute pleasure from start to finish. They were not only professional and transparent but also delivered exactly what was promised. Their team's niceness and approachability made the whole experience even better. Without a doubt, I would highly recommend AdvanteBCS to anyone looking for exceptional service. Kudos to the team for a job well done!
We switched to Advante'- BCS because they offered more personal service, they demostrated that they understood our needs, and have delivered excellent service thus far. Our website is fantastic and our customer love it as well. We are also happy to be working with another locally owned, small business.
As the General Counsel and Chairman of Hyer Calling, a 501c3 which helps the recovery community get a second chance professionally, I have used Frank and his team for all of our web needs and have been very happy. I see them as a legitimate business partner who understands our needs as a charity and anticipates how to use their subject matter expertise to help us achieve them as effectively and efficiently as possible. 👍🏻
My group and I contracted Frank and Rizwan of BCS Website Services to revamp our website, and they exceeded our expectations by delivering a flawless and aesthetically appealing website. We had researched out to several other website developers but BCS Website Services was the only group that had the knowledge and ability to do what we wanted. That said, they are extremely knowledgeable, timely, fair, and most importantly a pleasure to work with. Thank you Frank and Rizwan!!
We’re a small national non-profit organization that desperately needed to upgrade our website/social networking site. Previously, we used freelancers for our maintenance/upgrade needs. After working with several individuals, we decided that we wanted a company with a dedicated team to lead our upgrade effort. Our legacy architecture was comprised of a Joomla!® content management system with a KunenaTM forum.We needed a company which would be capable of building a new architecture based upon the latest version of Joomla!®. The company that we needed would also be responsible to migrate our current forum containing almost 50,000 records and several thousand users to our new architecture. We also didn’t want too large a company because we didn’t just want to be another account number.After looking into several companies, we selected BCS Website Services as our contractor to build us a new website/social networking site as well as migrate our legacy forum records.Frank and his team did an outstanding job of re-designing our website/social networking site and successfully migrating all of our legacy forum records. During the last few weeks, we’ve continued to work with Frank and his team to complete tasks related to Search Engine Optimization (SEO) for our updated website/social networking site.American Bladder Cancer Society
When we decided to redesign our website we spent a lot of time researching what we needed for our business. After coming up with a list of the most important things for our site, we started to research companies to design and build our site. Our investigation of several companies landed BCS Website Services at the top of our list based on their great reviews, their comparable costs, and their excellent design and building skills, and we could not have been happier with the results. Frank Petrov and his team know their stuff, and they were able to take our ideas and content and create an eye catching website that is responsive, clean, and easy to use. The addition of the content management system also allows us to control and change whatever content we need. The entire team working on our project seemed to work together easily and efficiently, and all of our questions and needs were addressed promptly. I was very impressed with their ability to take our (sometimes very vague) ideas and turn them into exactly what we needed for our site without us even knowing we needed it in the first place. We are very satisfied with the website, and feel secure knowing that any changes or adjustments we need will be well taken care of.
Super People / Super Service -- I would highly recommend BCS. They have served my company for many years and are always available to accommodate my minor website adjustments. I can always reach someone in person and their prices are reasonable.
BCS Website Services designed our Association's original website back in the 90s and has always provided consistent, dependable support. This year Frank Petrov and his team have brought our Association's website into the 21st Century! Our members love our new website - finding content is much easier, links to social media and other related organizations sites are much more prominent and it just looks fantastic. We are fortunate to have selected BCS Website Services "way back when" and know we can count on them to keep our site looking fresh and working optimally!
Frank and his team did a great job building our website. I am a particularly picky guy and making me happy is a tough job. Frank handled our website build as well as anyone possibly could. I look forward to working with him and his team as we move forward with Google Adwords and much more. I highly recommend BCS Website Services. This is a team of true professional for sure. Thanks again Frank!Lee Newcomb, CEOTrifecta Real Estate Corp.
My company has used BCS for all of our internet needs for several years and ALWAYS receives prompt, professional service. It doesn't matter when we have a concern/change to make to our websites, BCS takes care of us. I would gladly refer anyone to this company and look forward to a long working relationship with them.
Frank and his team host and maintain websites for my clients. The entire group are knowledgeable, responsive and a pleasure to work with. They regularly go above and beyond to help solve problems. They recommend the solutions that are best for me and my clients even if that means alternative solutions that generate less potential revenue for them. I recommend them without any hesitation. I consider them a valuable resource partner.
I am a now a very loyal BCS customer for about 1.5 years. The proof is in the sales numbers - my 2013 was flat and slow. We instituted a program with BCS in 2014 and our sales in 2014 ended 102% above 2013. We won an award at our corporate convention for highest % increase (2013 to 14).Now in 2015, I doubled our Google ad word budget. Yeah, you may think that is expensive, but our sales doubled in Jan & Feb 2015 from 2014 - that kind of sales increase more than paid for the ad budget increase. We just ended March 2015 - our increase over 2014 was 348%! To be honest, this is not all BCS - I have some wonderful sales consultants that help turn the calls and contacts that BCS helps generate into real sales.The bottom line in my opinion on BCS:Professional, efficient, cost effective, worth every cent!Bruce Bloomquest, CPAOwner, Signs By tomorrow (Richmond, VA)Owner, Mobile Image Now
A trusted business associate referred me to BCS Website Services, and as soon as my website was hosted on the BCS servers servers I said "Wow! That sucker loads FAST! The move from my previous hosting was totally transparent and immediate without any involvement from me. What a joy to work with BCS!
BCS Website Services has been a pleasure to work with! They have always delivered on time, responded quickly and offered consultation and the best solutions for our projects. I look forward to working with them again on many future projects. -Lisa
BCS made my long-running Dream Doctor website look better, but they converted our thousands of Google-friendly URLs to long, unintelligible gibberish that no search engine can recognize. How could they have allowed that to happen when they redesigned and upgraded my site to Joomla 3.0? The cost for them to correct the problem they created (at my expense, of course) was prohibitive. It didn't help that they had already consumed my budget and then some. BCS did far more harm to my website than good. (JoJo McKim's review below aligns with my experience.) The good news is that there are many other developers out there.
I was promised the world from Frank when i commissioned a website in the fall of 2017. After 3 months and $18,000 later i had half a working site which Frank and Rizwan tried to price gouge me on for an additional $6000 a month with zero promise of completion in thenforeseeable future. Extremely unprofessional, i warned Frank for weeks that I was confused about why there wasn’t more progress being made on the funtionality of the website early on and why he was spending all his time worrying about graphics and hiring graphic designers. Bottom Line- you can get the same service from Fiver for a fraction of the cost. Skip these shysters.
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Let the Advanté-BCS team take your website’s graphic design to a new level. It’s a basic pillar of doing business online: your visuals must be attractive and your layout must be organized, sleek, and modern. The images and layout chosen for your site will represent your entire brand.
It’s no secret that high-quality visuals boost interaction. A well-designed website will save you time and money because potential clients immediately write off a poorly-designed one. By optimizing your layout and designs to reflect your company’s mission, employees, and services, you can effectively communicate with your customers.
Online graphic design continues to improve and change, and effective designers know how to take advantage of the most modern technology out there – so that your company’s visuals can develop along with you. Good website designs can last and be successful for years on their own. However, updates are always a good way to boost sales and make yourself available to a new clientele.
Advanté-BCS works with your company to maintain your website’s design so that it accurately reflects your company’s mission and values.
