When it comes to marketing your law firm, you probably know how expensive advertising can be. Traditional media like television is a favorite but costly go-to for personal injury attorneys. Another commonly used approach is billboard advertising, but the costs for billboards add up quickly, and it’s not inconceivable that you could end up spending $25,000 to $30,000 a month for unimpressive results.
Competition online is also fierce and drives the cost of digital marketing up. Breaking into the oversaturated online market of Digital Marketing for lawyers is tough. According to a study at Hubspot, some law firm advertisers were willing to pay up to $1,090 per click on Google ads.
Depending on your specialty, high advertising costs may be justified for securing new clients, but be aware that there’s a good possibility your campaigns can be improved to reduce your Cost Per Click (CPC) and give you a better return on your investment. This all depends on who is managing your firm’s Digital Presence. A law firm marketing agency will be well-suited to steer your marketing in the right direction with winning strategies.