How can a great lawyer achieve more success and get better cases with Digital Marketing?
Advanté-BCS’s Digital Presence Marketing services offer proven strategies to attract more clients.
When it comes to marketing your law firm, you probably know how expensive advertising can be. Traditional media like television is a favorite but costly go-to for personal injury attorneys. Another commonly used approach is billboard advertising, but the costs for billboards add up quickly, and it’s not inconceivable that you could end up spending $25,000 to $30,000 a month for unimpressive results.
Competition online is also fierce and drives the cost of digital marketing up. Breaking into the oversaturated online market of Digital Marketing for lawyers is tough. According to a study at Hubspot, some law firm advertisers were willing to pay up to $1,090 per click on Google ads.
With fierce competition and high advertising costs, how do you gain an edge in online marketing?
Depending on your specialty, high advertising costs may be justified for securing new clients, but be aware that there’s a good possibility your campaigns can be improved to reduce your Cost Per Click (CPC) and give you a better return on your investment. This all depends on who is managing your firm’s Digital Presence. A law firm marketing agency will be well-suited to steer your marketing in the right direction with winning strategies.
See how we helped a law firm gain 3,000 new clients through Digital Presence
Read The Case Study
Law Firm Websites
We ensure that your Digital Marketing campaigns start off on the right foot with a well-designed website optimized for search engines and digital ads. Website content is expertly crafted to resonate with your target clientele and generate interest in your services by establishing you as a trusted legal resource.
Law Firm Search Ads
One of the most significant factors in your cost for acquisition with search ads has to do with how the campaign ad groups are segmented. Although it’s relatively easy to set up a campaign in Google and add hundreds of keywords, experience has shown us that taking the time to build out multiple ad groups will go far to keeping your cost down.
One client we worked with, an Atlanta-based Personal Injury firm, was able to realize a reduction from $90 to $45 average Cost Per Click.
Law Firm Retargeting Ads
An overarching goal of your Digital Marketing will be to ensure that your firm has a presence in the many online touchpoints that make up your buyer’s journey. Retargeting ads via Google and Facebook play an essential role in keeping your brand in front of prospects that have visited your website. In today’s world, customers are doing extensive research before making a purchasing decision, and always being there could be the reason someone reaches out to you for help.
Law Firm Landing Pages
Landing pages play a critical role in assuring that your paid search campaigns meet with success. By creating relevant landing pages that present information directly matched to your user’s search query, your ads will rank better, and you’ll enjoy more conversions.
Law Firm SEO
Search Engine Optimization is always at the heart of our efforts when marketing your firm. Through optimized content, we ensure that your website and landing pages stay visible to local clients. We also ensure that map and service directory listings for your firm are optimized so that you can make the right impression with prospective clients wherever they discover you.
Law Firm Social Media Marketing
You will also want to build out your digital presence on social media. In addition to building awareness of your brand, digital marketing should also help build a community of fans online. Facebook and Instagram ads, in particular, allow you to target specific demographics and interests that are more likely to align your brand with potential clients.
We’re An Established Marketing Partner For Law Firms
Our Digital Marketing program is proven to work for established law firm clients.
See how we helped a law firm gain 3,000 new clients through Digital Presence Marketing.
Get Started Marketing Your Law Firm
Let’s work together on a plan to market your firm digitally. We know how to give lawyers like you a competitive edge online so that the valuable money you spend on advertising works far more efficiently.
