A logo is the face of your company. It can set you apart from your competition. Think of all the logos you know and instantly recognize, from Pepsi to Amazon to McDonald’s. They’re iconic and make major brands instantly recognizable, and can take a business to new heights. Logos even play a role in the perceived value of your product or service. Think about luxury fashion brands like Louis Vuitton or cars like a Rolls Royce or Mercedes Benz.
There are a few factors that discern a good logo from a bad one. A good logo has to be unique, relevant to the company, and present a company’s image. It must speak to a business’s industry and consumer base, and offer branding value in and of itself.
It’s tempting to resort to a logo template site, especially when starting a new business and trying to keep your budget down. However, a first-class logo one of the most important investments you can make. Your product, your customer service, and your brand’s image are incredibly valuable components to success. If you’re going to go ahead and spend money on a template service, you may as well invest a little more to get a quality logo that can really attract customers and serve your company for years.
Here are a few reasons why free website logo design templates don’t work.
Templates Don’t Have the Attention-Grabbing Effect You Need
A logo must be high-quality, original, and pleasing to the eye in order to effectively grab a potential customer’s attention. It is the first thing a potential client sees and is therefore the first opportunity you have as a company to establish trust. A templated logo will likely be of poor quality and will make customers turn away. When you have a logo professionally designed, your agency will give you an attention-grabbing logo in several formats that work best for a variety of applications.
There’s No Such Thing As A Unique Template
Websites say that you get an original logo, but any automatic design program is based on a few key algorithms that allow for minimal customization of a few basic designs. With the number of competing businesses in the world, using a template practically ensures that you end up with the same basic design as someone else. A logo must be original to be effective. When a customer thinks of your company, your logo is likely the first thing to pop up in their mind. You don’t want to be confused with another brand or company that has nothing to do with your business. Think about this – when a company with a well-known logo changes it, it’s a big deal. Consumers have strong opinions on logos, so make sure yours is original!
Logo Templates Are Considered Unprofessional
You have to impress customers and other companies to get your business ahead. Logo templates are considered unprofessional because of their lower quality and the lack of originality. It may portray the image that your company isn’t willing to invest in itself. A logo is your company’s first impression and the essence of your values, which are qualities that make your business unique. In a competitive world, customers develop brand loyalty when they discover your company’s identity and values. It’s what makes logo design such an incredible art – to work must capture what your company is about, and that will set you apart from the competition.
Professional Logo Services That Work
If you’re ready to take your company to the next level, contact Advanté-BCS at 804-788-0048. We’re a full-service marketing agency and can help with original logo design, marketing, and branding. We can bring your creative ideas and projects to life in a way that will benefit your company. We know how to help small businesses succeed through branding and marketing. Feel free to give us a call and speak to any of our friendly experts to see how we can help your business grow.
