What are your marketing objectives and priorities for 2023? While this time of year is often the busiest for business owners, you should be reevaluating your marketing efforts so you know what to work on for the new business year.
Knowing what to prioritize come the first quarter of 2023 will help when developing a marketing strategy to ensure you are using trends and techniques that offer the highest ROI.
Elements that go into a marketing strategy consist of budget, competitive analysis, objectives, content creation, segmentation, and positioning among others, but there are also other factors to consider when it comes to marketing for your business—what strategies are best suited for your target market? How did your marketing initiatives perform this year? Do you use integrated marketing communications across all platforms? Are you utilizing traditional marketing strategies, digital marketing, or a combination of the two?
It can be overwhelming, especially if you have yet to evaluate your marketing efforts but it is necessary to answer these questions so you can set a solid foundation for your 2023 goals and prioritize your marketing initiatives throughout the year.
Most importantly, you need to know what your goals are so you can remain focused and work towards accomplishing them.
Set Objectives that are Measurable and can be Realistically Met
When setting your quarter and yearly marketing objectives, consider the SMART method. It can help give you a sense of direction and keep you on track with a clear overview of what is expected and required to reach targets.
You need to set specific goals that are clear about what needs to be accomplished so that every person involved knows what their tasks will consist of, and how they will be measured to indicate success. The objective needs to be attainable, so your team must be able to complete it with the resources and support readily available. It also needs to be relevant or realistic to the overall goal and current trends in your industry, and a deadline must be set so the objective can be met within a reasonable timeframe.
It can also help your team to set smaller target goals that can be achieved over time rather than a single deadline each year. These goals can include converting leads, improving organic traffic, or gaining more followers on social platforms. You can set sub-goals or tasks that must be completed to reach the overall main goal.
Check-in with Your Team
Depending on the size of your department or company, be intentional about including your team in the discussion since they will be working with you to meet targets and they also need a clear understanding of the objectives and specifics. It can also be helpful to check in with your staff every month to get an overview of what they are currently working on in terms of projects and tasks, and what they might need to prioritize to optimize their own time and efforts for meeting objectives.
Marketing isn’t a one-person job, there are many different perspectives, moving parts, and individual tasks that factor into the daily operations—you need to know where things stand and if anyone needs assistance.
Communication is key in prioritizing and achieving objectives. Each month we check in with our team members individually for not just personal development, but to offer any guidance and check to see if they need any more resources to efficiently do their jobs. While this is a part of our core values, as a company your employees’ work-life balance should be encouraged so they can come to work every day feeling motivated and knowing they are valuable members of their team.
Know How to Adapt When Necessary
Marketing is fast-paced and to be successful, so you need to adapt. One of the biggest benefits of digital marketing is that we have access to the metrics and data during active campaigns, giving us valuable insights into the techniques and methods we implement. This allows us to know when things need to be adjusted or what is on track for a successful campaign and ROI.
When setting marketing objectives and developing your strategy for 2023, you need to start with a plan but have the ability to improvise when necessary and respond accordingly. You can’t predict every situation or plan for every possible outcome but you can be flexible when unprecedented circumstances occur so you and your team can reevaluate your marketing efforts and move forward.
If you want to get the most out of your marketing but feel overwhelmed, let us help you! When you book a discovery call, you’ll meet with our marketing experts who will get to know you and your brand. Once you decide on a package, you get to sit back and run your business while we handle the marketing and provide you with detailed reporting to gauge your ROI so you are always in the know about your marketing efforts.