Many business owners want to grow their brand, but often wonder, “is hiring a digital marketing agency worth it?”
We know it is because we have seen many of our clients grow as a result of improved marketing. In order to understand what a marketing agency can do for your company, you should understand some of the key benefits of digital marketing.
Marketing Has Changed. Has Your Business?
When business owners think of a marketing agency, they often think of a classic public relations team. However, a digital marketing agency does so much more than that. With consumers receiving so many marketing messages from many platforms, the market today really requires you to build a significant brand presence in order to successfully compete. A digital marketing agency will help you navigate the world of Google algorithms, social media advertising, designing a professional search-engine-optimized website, and all the other aspects of online marketing.
Experts estimate that global retail eCommerce sales will reach $4.5 trillion by 2021, so if your business’s website isn’t up to par, you can say goodbye to a lot of potential sales. Wordstream found that 72 percent of consumers actually visited a store after finding them through Google search, and 61 percent of individuals are more likely to contact a business if they have a mobile-friendly site. Even if you’ve had a successful local business for years, you have to be able to keep up with changing marketing methods in order to keep growing your company.
In today’s online marketplace, social media platforms also play a key role in marketing your business. A recent study found that 54% of consumers are using social media platforms to research businesses, and the number of people depending on reviews and communication with a company through social media is constantly growing. Consumers trust sites like Facebook, Instagram, and LinkedIn for answers about a business, so it’s vital that you connect with customers on these platforms.
Save Time and Improve Results With an Expert Marketing Team
Since the internet is always changing it takes a lot of work to stay up-to-date on the latest trends. It’s hard to run a business and keep up with digital marketing trends at the same time – which is when you should look into hiring a professional agency. A knowledgeable team can help you figure out how to really show off your company’s unique value proposition and convey your message in a way where it will reach a growing list of new clientele.
Marketing agencies take care of all of the digital work so that you can focus on running your business. A skilled agency will work with your business to discover the things that make it special to your customers, and then figure out how to keep those strengths on display with a unified brand message that reaches a broad, digital market.
Stay in Control of Your Your Brand
A professional digital marketing agency will work with you to transform your business into a recognized brand. With consistent and compelling ad creatives you can stay top of mind with existing customers and new prospects where they spend most of their time and leave your competition behind.
At Advanté-BCS, we create campaigns that are personalized to your business and build on what makes your company’s unique marketing work. Contact our team today to learn more about how we can help create, grow, and protect your brand through world-class digital marketing services!