Your ability to scale your company and work efficiently is necessary when dealing with increased sales leads after a successful marketing campaign.
When we execute a comprehensive Digital Marketing strategy, we expect to see significant growth in sales prospects over time. But in some cases, things come together very quickly, and a client might have more new prospects than anticipated.
Here are five ways to prepare your company for growth after a marketing campaign.
1. Be ready to scale your team
To deal with new prospects and sales, you have to prepare your team. This expansion will mean you’ll need to find more staff for increased productivity.
Without enough team members, you’ll likely close a lot of sales but may not have enough staff to complete the work. Think ahead and plan what it will look like if you take on a significantly greater percentage of customers. How will you get the work done and maintain high levels of service?
2. Dedicate time to prepare your staff
In the event that things do take off and scale quickly, it will create more demands on your entire team. You want to have everyone on board, so lay out your company’s goals for growth with your whole team. Impart this information to your staff so they know exactly what you’re trying to achieve and what to focus on.
3. Use technology to keep your team organized
Make sure that you have a system in place so that new prospects are getting follow-ups in a timely manner. Otherwise, this could hurt your business’s reputation even if you haven’t yet provided service for that prospect.
Your administrative staff should be prepared to track and log customer contacts so your sales staff can use this to follow up on leads. Log where your customers come from and which products or services they’re seeking so your sales team is better prepared to make their follow-up calls.
4. Keep up with customer service
The most vital part of any business’ growth is customer service. Having a customer service staff that is informed enough to answer questions, deal with disputes, and correct any mistakes will keep customers happy and coming back.
Digital Marketing campaigns can extend beyond generating leads and sales and can be used to keep track of customers’ feedback. Keep up with how leads and clients engage with your brand on social media and review sites.
5. Prepare your finances
Another vital step to scaling your business to adapt to growth is making sure you have the budget to do so. Running a business is often a balancing act. If you have a large increase in sales and need to add additional service or support staff, you might be making an upfront investment until the revenue catches up.
Invest in making sure you have the capability to carry out all your new orders. Have a budget plan that can flex to accommodate new needs, whether hiring new staff or making sure you have enough supplies to meet demands.
Bonus Tip: Make sure you can deliver
Know when to say when – if you have more customers than you can handle, you may have to pull the plug on some campaigns until you can catch up. The point is, you should always be able to fulfill your promises to your customer. Focus on quality rather than quantity, don’t take on more than you can handle, and stay flexible to meet all your customers’ needs.
Get A Marketing Partner To Help Manage Your Growth
If you need help with digital marketing, online recruiting, or building your brand, call Advanté-BCS at (804) 788-0048 and speak to us about your business’ needs. We’re happy to assist you in making marketing decisions that will lead to increased sales and growth.