When businesses invest in digital advertising, they want to understand what is happening and why it matters. Clear reporting plays a critical role in making confident marketing decisions. You deserve to know what is working, where your budget is going, and how your campaigns support your goals. That is why we created our new Digital Advertising Reporting Dashboard.
This dashboard gives you a clear, at-a-glance view of last month’s advertising performance across your accounts. It brings key data into one place so you can review results, understand trends, and see how your advertising supports your business goals. If you use Google Ads Management, Facebook Ads Management, or both, everything now lives in one place, allowing you to see results without sorting through multiple reports.
As a Richmond marketing agency built around service, our goal is simple: to give you the information you need to make smart decisions, without making things harder than they need to be.
The Digital Advertising Reporting Dashboard provides a monthly snapshot of advertising performance. You can quickly see impressions, clicks, conversions, and ad spend for the previous month. The layout is designed to be easy to scan, helping you understand performance in minutes.
You will also see how each platform contributed to your overall results. This makes it easier to understand what is driving traffic, leads, and sales. Changes from one month to the next are easy to spot, helping you stay informed and keep conversations about performance focused and productive.
Most businesses do not rely on a single ad platform. Search ads and social ads play different roles in the customer journey, and both are important for achieving business goals. The reporting dashboard brings Google Ads management and Facebook Ads management together in one view. You no longer have to compare screenshots or jump between tools. You can see how each channel performed during the same time period and how they worked together.
This makes it easier to answer important questions, such as:
For Google Ads management, this means seeing which search campaigns and keywords are delivering the most value. For Facebook Ads management, this means understanding how audiences and ad creatives drive engagement and leads.
If you use call tracking, we can include call volume, first-time callers, answered versus missed calls, and call outcomes where available. If you run Meta ads, there is a dedicated view for impressions, clicks, reach, and total ad spend.
We can also add local service ads, directory ads like Yelp, and SEO reporting. The goal is to show you what matters most to your business, all in one place.
If you want more than a high-level summary, the dashboard lets you explore the data behind the numbers. For Google Ads, the details view breaks results down by channel group, campaign, ad group, and search terms or keywords. You can change the date range at the top, and the charts and tables update instantly.
For context, there is a 12-month trend that shows month-by-month performance and a year-over-year comparison. This makes it easier to spot seasonal trends and fluctuations at a glance.
Under analytics, you will see a monthly summary from Google Analytics 4 with key website metrics: users, page views, sessions, average engagement time, bounce rate, top devices, top traffic sources, and your most visited pages. You can set any date range you want to see how it differs during specific periods.
In Google Search Console, you can review the search queries that lead people to your site. You can filter by keyword and see impressions, clicks, and the pages that earn them.
If we manage your Google Business Profile, you will also see visits from profile views, call clicks, website clicks, and your average review rating.
To make things even easier, we created a short video walkthrough that shows how the dashboard works. It explains where to find key numbers, how to read the charts, and what to focus on when reviewing your report.
You can watch it anytime, whether you are checking results on your own or preparing for a meeting. If you would rather talk it through, our team is always happy to schedule a call and walk you through your data.
If you’re ready to see how online advertising can work for your business, our Advanté-BCS team is here to help. As a marketing agency in Richmond, VA, we specialize in SEO, strategic website design, dependable hosting, Google Ads management, and more.
Request a quote online or contact us by calling (804) 788-0048 to get started.