Every single business that exists has to have an online presence. If the last three years taught us all anything, it’s that online companies will outlast pandemics and economic turns. So if your business is growing and expanding, it’s likely time to get a professional team involved to help you build your brand and image.
Part of building up your brand is creating trust and repertoire with your clients and potential clients. If your website isn’t up to that task, you’ll lose out. We understand that many businesses have gotten by with their own website designs or by using automaters like Wix. However, as you start to get big, those just won’t cut it anymore.
Here are five signs that you should work with a professional web developer.
1) Your Site Takes More Than 5 Seconds to Load
If you haven’t in a while, visit your own website from a web browser and a mobile browser. Google your business name and click on the link. If it takes more than 5 seconds to load, you need professional help.
It doesn’t sound like much, but expert sites like Forbes and MarketingDive have done studies that show users will make a judgment about your page in 5-7 seconds. If your page barely loads in that time, you lose customers from the get-go. They will go back and click the next name on the search engine’s list.
2) You’re Making a Profit and Ready to Invest In Your Business
Web developers and marketers cost money. It may be that you had to save money in the beginning and went with a DIY job or had a friend make you a website, but now that you’ve got some customers and are beginning to turn a profit, it’s time to turn that money into more money. And yes, a good website can increase your sales by quite a lot.
This does take money and time. So if you’re ready to put your money into a part of your business that will bring you slow and steady profits, it’s time to bring in a developer.
3) You’re Not Sure About Traffic and Security
If your client base is growing and individuals are visiting your site, your site must be able to handle the traffic. If you’re an eCommerce store, sell through your website, or have clients fill out forms, you must also have security encryptions. If this isn’t your area of expertise, it is vital to have a professional take a look.
If you suddenly become popular and your site crashes, a bunch of customers probably won’t visit your site again. If your automated site is made through a platform that supports eCommerce, they likely have their own security encryptions. But these sites aren’t sophisticated in their security, and as you gain clients, security becomes a risk.
4) Your Business is Expanding
If you’re opening new locations or simply seeing a significant boost in business online, it’s time to ensure your website can handle your expansion. More than just traffic, a website should become more sophisticated as your company turns into a recognizable brand. Even if it is a local brand, you want to make sure you’re providing your clientele with the best services.
A good website will be functional, draw in readers, stay on the front page of Google (at least in local results!), and bring you more leads. It can also help you build a community. You can offer good customer service through your website, which is necessary for all businesses. You can express your company’s uniqueness through blogs, videos, social media posts, and more.
5) Building Websites is Outside Your Technical Skill Set
Absolutely hire a professional web developer if building websites is not your expertise. Anyone can build a house, but is it a good one? Is it livable? Probably not. Everyone’s got something they’re the expert in, and that’s your line of business for you.
In this day and age, anyone can get online and learn how to build a website. You can learn to code and create your own designs. But it’s time-consuming to learn a new skill well enough to apply it. And your time is better spent on your business.
If you need professional web development, social media expertise, web design, logo design, or help building your brand, book a discovery call with Advanté-BCS. Let’s see if we can help you with your business needs and customize a plan to get you to your goals.