Digital marketing allows you to leverage multiple digital channels to connect with current customers and target prospects, but it’s challenging to know which strategies you should use for your business. You will need to have knowledge of the strategies, the different digital channels, what your marketing objectives are, and a thorough understanding of your target audience.
Investing in digital marketing can change the way you do business—Loyal Termite & Pest Control is an excellent example of that. A family-owned business that started with 5 employees and, over the course of a 20-year partnership with Advanté-BCS, was acquired by an international pest control company.
Loyal is an example of the success that comes with digital marketing, some of which we will talk about in this blog. The strategies we used with Loyal became the foundation for the core services we provide for clients today through our Digital Presence Marketing services. You can read more about Loyal in our case study, including their history and our digital marketing partnership that lead up to the acquisition.
1. Improve local SEO
Search engine optimization (SEO) is a process used to optimize a website to improve its rankings in search engine results using keywords, phrases, and other tactics. The keywords and phrases used will assist search engines in ranking your page higher in the results so more people see and ultimately visit your website. This strategy can take time to implement and see results, but it can significantly boost organic traffic to your website.
Creating high-quality, valuable content is one way to improve your site’s SEO, but adding backlinks, relevant content, and improving your website’s navigation along with load speed can also make a difference in your website’s SEO.
As a long-term investment, expect to wait at least six months before you start seeing results.
2. Optimize your Google Business Profile
Google Business Profile (formerly Google My Business) is a free marketing tool that boosts visibility with local searches and allows you to connect and stay up-to-date with customers easily. Building an online presence is a must because it’s often the first place new customers look for information about your business.
What can you do with a Google Business Profile?
- Add essential information like phone number, operating hours, and location
- Create posts, offers, and upcoming events
- Answer frequently asked questions
- Connect customers directly with product inventory, ordering, or booking options
- Show your business’s personality with photos
- Add attributes your company identifies with like women-owned or veteran-owned
- Build trust by responding to reviews from new and returning customers
With this tool, you can also learn more about your customers to help connect with them. Learn how they find your business with the keywords they used and insight on reviews, bookings, and more.
3. Add a blog to your website
Blogs are an important part of any content marketing strategy. If you are updating your website frequently to keep your customers informed, then a blog is a great idea to not only provide valuable content but to keep customers engaged—no matter the industry you are in!
44% of consumers say they typically consume three to five pieces of content before engaging with a vendor. A reason for that content, like blogs, allows people to better understand your business and what products or services you offer.
4. PPC Ads
If you’ve looked something up on Google, you’ve certainly seen PPC ads in the results. These ads appear with a small icon that says “ad” on the left and typically appear above the organic search results.
Pay-per-click, or PPC, is a form of advertising where you pay to place ads on search engine results pages (SERPS), so when someone searches a specific phrase or keyword, your ads will appear and direct users to your website or landing page when clicked on.
PPC advertising is cost-effective because you only pay when a user clicks and reaches your website, so you can choose how much is spent, and you can target your audience based on demographics, devices, and other factors. Successful PPC campaigns not only create a seamless user journey and provide quality leads, but offer significant ROI and provide measurable results so you can see how effective your efforts are.
5. Social media marketing
Social media marketing (SMM) is the use of social media networks to connect with your target audience, build awareness for your business, and highlight the products or services you offer.
There are many advantages to social media marketing, from nurturing leads to building an online presence, brand awareness, and improving customer engagement. It’s become essential for any business’s marketing strategy because it’s cost-effective compared to traditional marketing methods and you can reach a broader audience.
There are now more than 4.76 billion social media users in the world, and on average, a person will use seven different social networks per month. While you shouldn’t be utilizing every platform, you should be active on those where your target audience is the most active to stay at the front of their mind.
Cutting Edge Digital Marketing Solutions
If you are ready to pivot your marketing efforts so you start seeing measurable results, book a call with a member of our team to see how we can help you elevate your online presence and increase quality leads through digital marketing.