Tap Into The Massive Appeal Of Video Advertisements
Video has become one of the most popular forms of online advertising and online content in general. Today’s userbase cannot get enough video content, as more audiences have started to prefer video over all other forms of advertising.
The reason behind the popularity of video is similar to the reason why movies and television captivated generations before the internet – videos are extraordinarily engaging and allow more valuable communication with audiences. Even a short five-to-ten second video ad can give users more information than they could glean through text or a still image.
The engaging nature of video is why video-sharing site YouTube has become the second-largest search engine in the world, ranking only behind Google. Users on many social media platforms, as well as those browsing the internet for both informational and entertainment purposes, are also turning more to video for their content fix. Tapping into this engaging form of content as a means of advertising is a logical next step.
Utilizing Video Ads means that you can do much more than sell your products and services – you can tell a story and provide real value to your audience across the web. Here are just a few ideas of how you can use video to engage with prospects.
Your Products And Services In Motion
Probably the most simple form of Video Advertising, high-quality footage of your products or services in action is a great way to show your audience exactly what you have to offer and how it can help your customers. You may be surprised by how effective it can be to show prospects the ins and outs of your offerings in video format.
Entertain And Educate
Video Ads don’t need to be purely driven by sales – they can also be a way to deliver value to your customers in the form of entertaining and educational content. Go beyond the basics to show your audience a behind-the-scenes look at using your products or how your services are performed. Entertain with well-written and humorous videos about your offerings. Delight them with inspirational content that aligns with your brand’s mission, vision, and values.
The options for creating Video Ad content that goes beyond the basics and engages your audience are nearly limitless!
How Do I Get Started With Video Ads?
Advanté-BCS is your partner in Video Ad production. Our skilled team works with you to gather resources and produce stunning videos that showcase the best of your brand and appeal to audiences. We handle all of the ins and outs of producing videos – from gathering a library of high-quality content to the final production and deployment of ads.
Our Video Ad production services include:
- Conceptualization
- Scripting
- Pre-production
- Filming
- Production
- Editing
- Distribution
- Promotion
