Smiley’s Glass Case Study

How Creativity and Ingenuity Turned a Radio Ad into a Popular Video Ad Campaign Case Study: Smiley’s Glass

Smiley’s Glass is a local Richmond, VA business that’s proudly been serving clients for over 50 years. As a family business that’s been handed down, they already had a number of loyal customers they’ve collected over the years through radio, newspaper, and online ads. Like any other company, they realized it’s time to modernize and capitalize on some of the great digital marketing the web has to offer, so they turned to Advanté-BCS.

Smiley’s Glass

The team at Advante-BCS creates unique marketing campaigns for each company they work with. By testing ads in different spaces, Advanté-BCS makes sure companies aren’t wasting their time and money advertising in spaces where they’re not finding success. At the same time, we know how to take advantage of campaigns that do work.

Statistics show that 92 percent of online B2B prospects watch and prefer video content. The same study found that one-third of clients are making purchases after watching online ads. There are a few reasons for this. Turning a radio campaign into a social media campaign rejuvenates the brand. It shows prospective clients that you’re professional, legitimate, and active. The internet is a place for information, where people go specifically to research and learn (as much as they do to have fun), and enterprises can take advantage of that.

Smiley’s Glass had already been running a successful radio ad campaign for a number of years. After taking the time to analyze Smiley’s main demographic, Advante-BCS was able to take that radio campaign even further. Our creative team took the audio from the radio commercials and created compelling 30-second videos specially tailored for an online audience – growing Smiley’s visibility and increasing sales!

The videos were shared through the company’s social media pages on Facebook and YouTube, and ended up getting over 90,000 views in one year. This is a great start for a local business! The short but captivating videos are perfect for an online audience, who tend to prefer visuals. By increasing the online presence of Smiley’s Glass through professional digital marketing tactics, we were able to rebrand the company for a new generation – as well as remind their old clients that their business is healthy and operating.

Some clients want the full scope of our online marketing services, while others pick and choose what’s right for them. Adapting SEO, increasing local visibility, online advertising, social media presence, and blogs across industries are all a part of what we do. We work with our clients to make sure every company can utilize their own creativity – with the result being a custom marketing campaign that’s exclusive and fresh.

We believe that if your business keeps up with the latest technologies and trends, and offers the best service out there, you have a responsibility to advertise that to the world. We saw the potential in Smiley’s radio ad campaign and ran with it. At Advante-BCS we’re not afraid to make big moves so that the businesses we work with can also make big moves.

4,131 Replies to “Smiley’s Glass Case Study”

  1. Very nice post. I just discovered your blog and wanted to mention that I’ve truly
    enjoyed browsing your blog posts. Regardless I am going to be subscribing
    to the feed and i also hope you write again soon!

    Feel free to surf to my website – VitoKLoveday

  2. Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your website and take the feeds also…I am happy to find so many useful info here in the post, we need work out more techniques in this regard, thanks for sharing. . . . . .

  3. Warning: Vernon Hills, IL and Libertyville, IL and surrounding 50 miles radius area is in active war zone ! Towns are held hostage by UK agents, Russian spies, Indian spies, Mexican spies, Chinese spies, and other Hispanic spies

  4. Hey! This is my first comment here so I just wanted to give a quick shout
    out and tell you I genuinely enjoy reading through
    your posts. Can you recommend any other blogs/websites/forums that deal with the
    same subjects? Thank you so much!

    my homepage – TishUWormley

  5. I simply desired to thank you so much yet again. I am not sure the things that I would have handled without these opinions shared by you regarding such a subject matter. Certainly was the daunting issue for me, however , observing a new skilled fashion you processed it forced me to leap over delight. I am just happy for this work and then sincerely hope you comprehend what an amazing job you are putting in training the mediocre ones using your website. I’m certain you haven’t encountered any of us.

  6. I do not even know how I ended up here, but I thought this post was great. I don’t know who you are but certainly you’re going to a famous blogger if you are not already 😉 Cheers!

  7. hi!,I like your writing so much! share we communicate more about your article on AOL? I need an expert on this area to solve my problem. Maybe that’s you! Looking forward to see you.

  8. I just couldn’t depart your site prior to suggesting that I actually enjoyed the standard information a person provide for your visitors? Is gonna be back often to check up on new posts

  9. Heya i’m for the first time here. I came across this board and I find It really useful & it helped me out a lot. I hope to give something back and help others like you aided me.

  10. I am really impressed along with your writing talents and also with the format for your weblog. Is that this a paid subject or did you customize it your self? Anyway keep up the nice high quality writing, it’s rare to see a nice weblog like this one today..

  11. Hi there! I could have sworn I’ve been to this website before but after going through some of the posts I realized it’s new to me. Anyhow, I’m certainly pleased I stumbled upon it and I’ll be bookmarking it and checking back regularly!

  12. Сервис помощи студентам 24 АВТОР (24 AUTHOR) – официальный сайт.
    Автор 24 ру
    Работаем с 2012 года. Гарантии, бесплатные доработки, антиплагиат. Заказать диплом (дипломную работу), курсовую, магистерскую или любую другую студенческую работу можно здесь.

  13. I seriously love your blog.. Excellent colors & theme. Did you build this web site yourself? Please reply back as I’m wanting to create my own personal site and would love to learn where you got this from or what the theme is called. Kudos!

  14. When I initially commented I appear to have clicked the -Notify me when new comments are added- checkbox and from now on each time a comment is added I get 4 emails with the same comment. Is there a way you can remove me from that service? Thank you!

  15. I blog frequently and I really appreciate your content. The article has truly peaked my interest. I am going to book mark your blog and keep checking for new details about once per week. I opted in for your RSS feed too.

  16. Right here is the right web site for anyone who wants to understand this topic. You realize so much its almost hard to argue with you (not that I really will need to…HaHa). You certainly put a fresh spin on a subject that has been discussed for ages. Wonderful stuff, just excellent!

  17. great put up, very informative. I ponder why the opposite experts of this sector do not realize this. You must continue your writing. I am sure, you have a huge readers’ base already!

  18. I’m more than happy to find this great site. I want to to thank you for your time for this particularly wonderful read!! I definitely appreciated every little bit of it and I have you bookmarked to see new information in your web site.

  19. The very next time I read a blog, Hopefully it doesn’t fail me just as much as this one. I mean, I know it was my choice to read through, however I truly thought you would probably have something interesting to say. All I hear is a bunch of moaning about something that you can fix if you weren’t too busy looking for attention.

  20. Everything is very open with a very clear clarification of the challenges. It was truly informative. Your site is extremely helpful. Many thanks for sharing!

  21. I’m amazed, I have to admit. Rarely do I encounter a blog that’s both educative and interesting, and let me tell you, you’ve hit the nail on the head. The issue is something which too few people are speaking intelligently about. I’m very happy I found this in my hunt for something regarding this.

  22. I’m amazed, I have to admit. Rarely do I come across a blog that’s equally educative and amusing, and let me tell you, you’ve hit the nail on the head. The problem is something too few folks are speaking intelligently about. I’m very happy that I came across this in my search for something regarding this.

  23. You made some really good points there. I checked on the net for more information about the issue and found most people will go along with your views on this web site.

  24. After going over a handful of the articles on your blog, I honestly like your technique of blogging. I saved it to my bookmark webpage list and will be checking back soon. Take a look at my website as well and let me know what you think.

  25. I believe everybody went like Ones New website, reason being things like this site without doubt has a article on quality. I loved read A New content. go on To remain a useful article, I will avail Once more by One additional time. Bless you.

  26. I’m very happy to uncover this web site. I need to to thank you for your time just for this wonderful read!! I definitely loved every part of it and i also have you saved as a favorite to look at new stuff in your website.

  27. An intriguing discussion is worth comment. I do believe that you ought to write more about this subject, it might not be a taboo subject but typically people do not speak about such subjects. To the next! All the best!!

  28. After I originally left a comment I seem to have clicked on the -Notify me when new comments are added- checkbox and now whenever a comment is added I recieve 4 emails with the same comment. There has to be a way you are able to remove me from that service? Thank you!

  29. Your style is so unique in comparison to other people I have read stuff from. I appreciate you for posting when you’ve got the opportunity, Guess I will just book mark this web site.

  30. viagra side effects leg pain
    como fazer viagra feminino natural
    what is the maximum dosage for viagra

  31. cost of cialis or viagra
    viagra cialis generico on line
    viagra uk price comparison

  32. Having read this I thought it was extremely enlightening. I appreciate you spending some time and effort to put this content together. I once again find myself personally spending way too much time both reading and commenting. But so what, it was still worthwhile!

  33. Hi there! This post could not be written much better! Going through this post reminds me of my previous roommate! He always kept talking about this. I most certainly will forward this post to him. Fairly certain he’ll have a good read. Thanks for sharing!

  34. viagra soft tabs 100mg
    levitra viagra cialis cost comparison
    viagra natural para hombres y mujeres

  35. viagra commercial actress name asian
    cost of generic viagra
    viagra without a doctor prescription by phone

  36. Nice post. I learn something new and challenging on blogs I stumbleupon everyday. It will always be useful to read through content from other writers and practice a little something from their sites.

  37. viagra commercial woman asian
    viagra over counter in usa
    youtube viagra commercial 2015 football jerseys

  38. I’d like to thank you for the efforts you have put in penning this site. I really hope to view the same high-grade content by you later on as well. In truth, your creative writing abilities has inspired me to get my very own website now 😉

  39. buy viagra online usa overnight delivery
    generic viagra best prices
    viagra dosage recommendations by weight

  40. It’s perfect time to make a few plans for the future and it is time to be happy.
    I have learn this submit and if I may I wish to recommend you
    few interesting things or suggestions. Maybe you can write next articles relating
    to this article. I desire to learn more things approximately
    it!

  41. Having read this I thought it was really informative. I appreciate you spending some time and energy to put this information together. I once again find myself spending a lot of time both reading and posting comments. But so what, it was still worthwhile!

  42. A fascinating discussion is definitely worth comment. I do think that you need to write more on this topic, it might not be a taboo matter but generally people don’t discuss these topics. To the next! Best wishes!!

  43. viagra vs cialis vs levitra bagus mana
    viagra commercial models names
    viagra side effect headache

  44. After I initially left a comment I seem to have clicked on the -Notify me when new comments are added- checkbox and now every time a comment is added I receive 4 emails with the same comment. Perhaps there is a means you are able to remove me from that service? Many thanks!

  45. viagra cialis generici
    viagra generic 100mg walmart pharmacy
    price viagra vs cialis vs levitra

  46. I’m amazed, I must say. Seldom do I encounter a blog that’s equally educative and engaging, and without a doubt, you have hit the nail on the head. The issue is an issue that too few people are speaking intelligently about. I am very happy I came across this in my search for something relating to this.

  47. I carry on listening to the news broadcast talk about receiving free online grant applications so I have been looking around for the best site to get one. Could you advise me please, where could i find some?