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Bounce Rate: What It Is and How to Reduce It

When you visit a website, you expect it to have the information you are looking for and function well without navigating issues or slow loading speeds. These factors can lead to high bounce rates and indicate page problems. If visitors keep leaving your website, it means they didn’t find what ...
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What is Loyalty Marketing? 4 Strategies for Customer Retention

Increasing customer retention rates by just 5% can raise profits by between 25% and 95% but not all businesses are sure what methods to incorporate into their marketing to see that return. You frequent the same restaurants, swipe your store rewards card at the grocery store, shop online for exclusive ...
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The Benefits of SEO vs. Paid Ads

Many small and independently owned businesses are currently making moves to modernize their website’s infrastructure and reach. A common question we get asked is, “what’s the difference between SEO and paid ads?” Most individuals want to know which one is better - that is, which one will get them the ...
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It’s Time for a Mid-Year Marketing Audit

As we reach the midway point of the year, it’s time to check in to see how progress is coming for marketing objectives. A marketing audit will let you reevaluate implemented strategies to see if they produced results and make any revisions necessary to hit end-of-year goals. The process doesn’t ...
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5 Marketing Strategies for Your Business

Digital marketing allows you to leverage multiple digital channels to connect with current customers and target prospects, but it's challenging to know which strategies you should use for your business. You will need to have knowledge of the strategies, the different digital channels, what your marketing objectives are, and a ...