How to Manage Your Online Reputation
In today’s digital landscape, online reputation is everything. When people are interested in a business, they go to Google to learn more about the company or product. Unlike traditional methods of reputation management, word of mouth spreads faster online with access to blogs and review platforms as conversations about businesses ...
The Power of Online Customer Reviews
Reviews are no longer optional for businesses. It’s common for customers to seek out reviews on various websites when shopping for products, looking up restaurants, or seeking consultations on services. A majority of customers read reviews before they make an online purchase because they want firsthand experience with a product ...
Bounce Rate: What It Is and How to Reduce It
When you visit a website, you expect it to have the information you are looking for and function well without navigating issues or slow loading speeds. These factors can lead to high bounce rates and indicate page problems. If visitors keep leaving your website, it means they didn’t find what ...
What is Loyalty Marketing? 4 Strategies for Customer Retention
Increasing customer retention rates by just 5% can raise profits by between 25% and 95% but not all businesses are sure what methods to incorporate into their marketing to see that return. You frequent the same restaurants, swipe your store rewards card at the grocery store, shop online for exclusive ...
The Benefits of SEO vs. Paid Ads
Many small and independently owned businesses are currently making moves to modernize their website’s infrastructure and reach. A common question we get asked is, “what’s the difference between SEO and paid ads?” Most individuals want to know which one is better - that is, which one will get them the ...
