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Digital Marketing Trends to Watch for in 2024

Every year digital marketing strategies, tools, and consumer behaviors experience shifts and require marketers to think ahead so they are prepared for the foreseeable future. Anticipating future marketing trends is crucial—it’s an invaluable part of strategizing and gives you insight into where you focus your time and budget to get ...
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What Are Online Reviews Worth to Your Business?

Online customer reviews are modern-day word-of-mouth, influencing potential customers' perceptions and buying decisions. For businesses, understanding the true worth of online reviews and actively encouraging customer feedback can significantly impact growth and sales. The Significance of Online Reviews Trust and credibility are paramount for businesses, and online reviews play a ...
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How to Manage Your Online Reputation

In today’s digital landscape, online reputation is everything. When people are interested in a business, they go to Google to learn more about the company or product. Unlike traditional methods of reputation management, word of mouth spreads faster online with access to blogs and review platforms as conversations about businesses ...
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The Power of Online Customer Reviews

Reviews are no longer optional for businesses. It’s common for customers to seek out reviews on various websites when shopping for products, looking up restaurants, or seeking consultations on services. A majority of customers read reviews before they make an online purchase because they want firsthand experience with a product ...
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Bounce Rate: What It Is and How to Reduce It

When you visit a website, you expect it to have the information you are looking for and function well without navigating issues or slow loading speeds. These factors can lead to high bounce rates and indicate page problems. If visitors keep leaving your website, it means they didn’t find what ...