Advertising is crucial in driving traffic to your website, but what if they aren’t ready to buy? What if they accidentally leave before learning more about what you offer? Most people who visit your site for the first time leave without making a purchase.
Retargeting allows you to market your business and close more sales with people who have previously interacted with your business but haven’t converted into paying customers. The question isn’t whether you should use retargeting ads, but how to use them.
What is Retargeting?
Retargeting is an online advertising strategy that displays ads to individuals who have previously visited your website or engaged with your online presence, such as on social media. This technique effectively keeps your business in front of your target audience, encouraging potential customers to return to your site and convert after an initial interaction.
In addition to promoting products and services, retargeting can be used to announce upcoming events and sales, encouraging visitors to take advantage of offers that might persuade them to make a purchase.
How Does Retargeting Work?
Retargeting engages with visitors who didn’t convert during the initial interaction on your website or social media pages. When implementing a retargeting campaign, knowing its purpose and who it serves is important. Consider users who visit your website but leave without generating a lead or completing a sale—what action did they take? You can target users based on the specific actions they do or don’t take on your website, or those who visit your social media pages and engage with your business in another way.
You can also retarget based on the specific pages people visit. For instance, if a visitor reads a blog post on a particular topic, they are likely searching for a solution but may not be ready to buy or unsure if your offer meets their needs. Retargeting can bring these potential buyers back to your website.
Advantages of Retargeting
Retargeting is an effective strategy for reaching individuals based on their online behavior and prior interactions with your business. It offers several advantages, particularly in boosting conversions while being mindful of costs.
Builds Brand Recognition
Retargeting ads keep your brand visible to customers who have previously engaged with your business or products, ensuring your brand remains top-of-mind when they’re ready to buy. Additionally, retargeting ads on social media can enhance brand recognition and extend your reach as content is shared across different platforms.
Increase Conversions
There are many reasons why website traffic doesn’t convert on the first visit. Across industries, the average conversion rate is around 2-3%.
Retargeting is Cost-Effective Advertising
Retargeting is cost-effective because it only displays ads to individuals who have already shown an interest in your business. This focused approach is more likely to convert compared to other forms of advertising that target a broader, less engaged audience.
Reach Your Customers with Retargeting Services
If you want to get started with retargeting or are curious to learn more about how it can benefit your business, get in touch with our Advanté-BCS team at (804) 788-0048 or request more information through our online form.
