As a business owner, you are almost certainly feeling the pressure of running a company during these uncertain times. While stay-at-home orders and self-isolation have been in practice around our country, there is still much you can do to keep your business running now and come out stronger on the other side. Here are three things you can do for your business during this pandemic.
- Find new ways to deliver your services – Don’t let stay-at-home orders shut your business down! While customers may not be able to visit your brick-and-mortar location, there are many ways you can adapt your business online. If you do not already offer one, consider developing an online store for your business with shipping, delivery, or even curbside pickup options available for your products.
Video conferencing is another effective way to adapt your business during these times. If you typically offer in-person appointments, consider switching to virtual appointments. Web conferencing software like Skype, Microsoft Teams, and Zoom are allowing businesses to connect with customers from your home office.
- Get active on social media – These days, staying connected is more important than ever. While many use social media as an outlet for memes, news, and distractions, it can also be a wonderful way to stay connected with the important people (and brands) in your life. As we all practice self-isolation, social media has gifted us with a way to stay in contact with the ones we care about, and your business can become a welcome part of this.
Consider sharing content that connects with people during these difficult times: positive news, words of encouragement, thank yous to essential workers, and even jokes and memes. Post content that encourages and uplifts your business’s fans. Spread positivity and get connected with your customers on a more personal level.
- Create a marketing strategy plan – If business has slowed down for your company, it may be the perfect time to do some behind-the-scenes planning. When things get back to normal – and they will – it will be crucial for you to stay top-of-mind with your customers. Develop strategies now for how to reconnect when the world opens back up.
Consider consulting with a professional marketing agency to develop a sound strategy plan for your business. With a commitment to understanding your business, and the expertise needed to execute a marketing initiative, a professional agency can help your business grow, even after tough times.
How has your business been weathering the pandemic? We invite you to share your stories with us!